By Joe Arico | Fri Aug 12, 2011 11:59 am |
Apple and Google continue to dominate the smartphone market, as the two companies look for ways to continue their momentum and squash Microsoft and Research in Motion's bid for a comeback.
The Cupertino and Mountain View, Calif.-based companies together hold 62 percent of the global smartphone market. The companies accounted for just half that amount at this time last year, showing incredible growth, particularly for the Android platform.In the U.S., the market is even more lopsided, as the combination of Apple and Google are responsible for 83 percent of smartphone sales. Despite Apple and Google's dominance, other companies continue to fight back. RIM has gone back to the drawing board and plans to release new handsets with its new QNX operating system at the beginning of next year. The first of which is expected to be the BlackBerry Colt, similar in design to the BlackBerry 9900. Microsoft is also looking to put a dent in Apple and Google's wireless empires. The software giant has its first big update to the Windows Phone 7 OS slated to hit in September. The company is relying on it partnership with Nokia, still the world's number one smartphone vendor, to flood the market with Windows devices. With these competitors waiting in the wings, and the battle the two continue to fight against each other, Apple and Google can't afford to stand still. On Apple's end, the company is expected to release the iPhone 5 sometime in September or October. According to rumors, the device could feature a dual-core processor, upgraded camera and larger screen. While most features in the iPhone 5 remain a mystery, Apple announced it will run on iOS 5, one of the biggest iPhone updates to date. The revamped OS will feature a new notification system, widgets and a new service called Newsstand for reading magazines and newspapers on the device. But Google has a software update of its own planned for the Android OS. The new update, currently dubbed Ice Cream Sandwich, is rumored to feature a panorama mode for the smartphone's camera, a redesigned Gmail system and most importantly, and offer streamlined access across all Android devices. Microsoft and RIM have launched new strategies to take back some of the smartphone market, but the two leaders continue to innovate with new plans of their own. Apple and Google's ability to stay one step ahead of the rest likely means there won't be any dramatic changes in the smartphone market in the near future.
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