Verizon is set to begin a special 4G data promotion, as the carrier looks to attract new customers and get existing users to upgrade.
The Basking Ridge, N.J.-based carrier is doubling 4G users’ monthly data allotment beginning on November 8. All new customers who purchase an LTE-capable device will automatically take advantage of the promotion and existing customers can call customer service to activate the offer as well.
The $30 plan will now give customers 4-gigabytes of data a month instead of just two, while the $50 plan will now give users 10-gigabytes of data rather than just five.
Verizon said the offer will run for a “limited time” and users’ data will return to the usual levels when the deal expires, but the carrier will likely still benefit from the promo. The company is entering the most competitive season of the year and is marketing its LTE network as its biggest advantage over its competitors, but many customers may still feel paying the extra money for a 4G phone is unnecessary.
Verizon expects to release the LTE-capable Motorola Droid Razr, HTC Rezound and Samsung Galaxy Nexus devices in November, but with a price tag of $300 with a two-year contract. Offering double the amount of data per month will allow users to keep their monthly bills a bit lower, even if it’s just for the next few months, and may push customers to make the jump to LTE.
More LTE users bode well for Verizon as it continues to grow its next-generation network. Customers are beginning to realize the capability of LTE devices and adopt the technology, and Verizon’s 4G network can become an even bigger part of its success.
The company is expanding its 4G network at a faster rate than analysts anticipated, and its LTE offerings will likely be a tremendous advantage for the carrier moving forward.
Verizon’s new promo may not be forever, but if the company can attract more customers to 4G data, the promotion may go a long way in building its LTE user base and adding credibility to the service.