By Lorien Crow | Mon Nov 28, 2011 4:19 pm |
Nokia's Lumia 800 Windows phone is flying off the shelves in the U.K., surprising analysts and signaling good news for the phone's North American launch in 2012.
The company is betting the Windows brand will lure customers comfortable with the Microsoft interface, and offered an Xbox promotion along with the new phone to draw customers in. "Lumia 800 sales in the U.K. are off to an excellent start," said the company. "Based on earliest data, the sales start of the Lumia 800 is the best ever first week of Nokia smartphone sales in the U.K. in recent history." Last week, analysts from financial research groups Bernstein Research and Pacific Crest scaled back sales predictions for the Lumia Windows phones, citing high prices and lack of innovative new features. The forecasts led to a drop in stock prices for Nokia. However, the higher-than-expected sales in the U.K. are good news for Nokia, and while the company says "it is not our policy to disclose individual product sales figures outside our quarterly financial results," it also called last week's downgraded predictions "premature." The positive reaction to Windows phones may also bode well for the company's planned North American launch early next year. A recent study from the NPD group found that nearly half of smartphone users are considering a switch to Windows, which may mean higher than expected sales for the U.S. and Canadian launches as well. A shining reception in the U.K. may lend Nokia the confidence, credibility, and momentum it needs to propel itself back to the top of the smartphone market. If the U.K. launch is any indication, Windows may give Apple, Android, and RIM's BlackBerry some real competition and a struggling phone giant some solid ground to stand on.
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Thu Jan 26, 2012 2:39 pm | By
Nokia's recent loss in profits highlights the company's difficult transition, as it shifts towards Windows phones and gears up for big changes in this year.
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Thu Jan 26, 2012 11:14 am | By
Nokia's Windows Phone-powered Lumia 900 will sell for $100 when it launches at AT&T later this year, according to reports, in a move that will raise the profiles of the maker and the OS.
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Tue Jan 24, 2012 11:30 am | By
Nokia shipped more than one million Lumia handsets last year, analysts estimate, signaling early success for the company's critical Microsoft partnership.
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Thu Jan 12, 2012 1:02 pm | By
Analysts predict a surge of sales for the Windows Phone platform, as Nokia and Microsoft head into the smartphone market in 2012 with updated hardware and plans for heavy promotion.
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