Fri Feb 18, 2005 4:32 pm
Book publisher, Random House, has announced a partnership with San Diego-based mobile application provider, VOCEL. By purchasing a significant stake, Random House will provide cell phone access to its Living Language foreign-language study programs and Prima Games video game strategy guides.
"You have a whole generation of consumers, perhaps more than a generation, who are never more than 10 feet from their cell phones, including when they shower," said Richard Sarnoff, president of Random House Ventures, an investment subsidiary of Random House, Inc. "Increasingly, cell phones are becoming an appliance for entertainment and education."
VOCEL already licenses SAT study guides from The Princeton Review, which Random House has a stake in.
Verizon sells subscriptions to VOCEL's service for $5.75 a month. Content is expected to be available this summer.
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