By Allen Tsai | Tue Feb 22, 2005 10:28 am |
Beginning today, on the heels of New York's Spring Fashion Week, Samsung and Vogue will debut Anna Sui Mobile by Samsung, a limited edition couture phone; the limited edition version of Samsung and T-Mobile's e315, features exclusive Anna Sui illustrations as screensavers.
Anna Sui, known for her unorthodox translation of fashion, lends her vision to Anna Sui Mobile by Samsung, a modern woman's most fundamental fashion accessory. She styled the couture phone with her very own signature purple, flirtatious rosettes, a butterfly and a whimsical charm, all reflections of her distinct style.With trends indicating that women outspend men in the gadget department, Samsung knows that on-the-go women desire full-featured multimedia phones in eye-catching and compact "fit in my evening purse" designs. "Samsung, a global leader in design and technology, recognizes that a wireless phone's form and function go hand in hand," said Peter Skarzynski, senior vice president, Samsung. "The Anna Sui Mobile by Samsung was thoughtfully designed to outfit women with a compact, fashionable phone complementing their own unique style." As part of its expanding high-fashion marketing program targeting fashion influencers, Samsung has collaborated with Vogue, the foremost authority on style, to develop exclusive promotional and multi-media content offerings with Style.com and visionary designers. Anna Sui Mobile by Samsung will launch exclusively in the March 2005 issue of Vogue in a special 8-page advertising section. "More and more today technology is becoming the ultimate expression of fashion," said Tom Florio, vice president and publisher, Vogue. "It was a natural fit for us to bring Samsung together with Anna Sui." Accompanied by an Anna Sui signature case, a Sui Rouge #371 lipstick, and a designer phone charm, Anna Sui Mobile by Samsung is available with T-Mobile service on http://www.annasuibysamsung.com . - Anna Sui Phone
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Thu Feb 09, 2012 12:41 pm | By
Apple may shift litigation strategies, attacking the process of "copying" rather than products, after losing a critical patent battle to Samsung in Germany, raising questions of the iPad maker's costly and aggressive tactics.
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Mon Feb 06, 2012 12:09 pm | By
Samsung's ultra-slim Galaxy S3's sleeker design and other rumored features could directly compete with Apple's iPhone 5 when released this spring.
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Fri Feb 03, 2012 11:53 am | By
Apple is widening its patent case against Samsung in Australia, suggesting the lawsuit between the two competitors is going to intensify before any resolution.
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Wed Feb 01, 2012 4:00 pm | By
Samsung will delay the release of the Galaxy S3 smartphone until later this year, banking on the success of current offerings to produce strong sales well into 2012.
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Tue Jan 31, 2012 2:21 pm | By
The European Commission is investigating whether Samsung's use of patents to sue Apple breaks EU antitrust rules, a development that may put the company's expanding cases and other companies' court actions in jeopardy.
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