Beginning today, on the heels of New York's Spring Fashion Week, Samsung and Vogue will debut Anna Sui Mobile by Samsung, a limited edition couture phone; the limited edition version of Samsung and T-Mobile's e315, features exclusive Anna Sui illustrations as screensavers.

Samsung E315 (Anna Sui Limited Edition) View Specs

Anna Sui, known for her unorthodox translation of fashion, lends her vision to Anna Sui Mobile by Samsung, a modern woman's most fundamental fashion accessory. She styled the couture phone with her very own signature purple, flirtatious rosettes, a butterfly and a whimsical charm, all reflections of her distinct style.

With trends indicating that women outspend men in the gadget department, Samsung knows that on-the-go women desire full-featured multimedia phones in eye-catching and compact "fit in my evening purse" designs.

"Samsung, a global leader in design and technology, recognizes that a wireless phone's form and function go hand in hand," said Peter Skarzynski, senior vice president, Samsung. "The Anna Sui Mobile by Samsung was thoughtfully designed to outfit women with a compact, fashionable phone complementing their own unique style."

As part of its expanding high-fashion marketing program targeting fashion influencers, Samsung has collaborated with Vogue, the foremost authority on style, to develop exclusive promotional and multi-media content offerings with Style.com and visionary designers.

Anna Sui Mobile by Samsung will launch exclusively in the March 2005 issue of Vogue in a special 8-page advertising section.

"More and more today technology is becoming the ultimate expression of fashion," said Tom Florio, vice president and publisher, Vogue. "It was a natural fit for us to bring Samsung together with Anna Sui."

Accompanied by an Anna Sui signature case, a Sui Rouge #371 lipstick, and a designer phone charm, Anna Sui Mobile by Samsung is available with T-Mobile service on http://www.annasuibysamsung.com .

- Anna Sui Phone