Sprint announced today the introduction of the LG MM-535. This will be the fifth multimedia handset to be delivered to the marketplace by Sprint. The MM-535 by LG will offer customers the ability to enjoy Sprint PCS Vision Multimedia Services through the built-in media player and dual speakers with 3D sound for premium audio quality. The handset also features a mini SD card to play MP3 and AAC music files and an integrated 1.3-megapixel camera with built-in flash and camcorder functionality for taking pictures and videos.
In addition, Sprint is demonstrating its commitment to the development of mobile video on demand with the launch of CelebTalkTM from Versaly Entertainment, a one-stop source for celebrity talk. CelebTalk offers the latest interviews from the hottest Hollywood celebrities and directors, music artists and sports stars. From what is said on the red carpet to private one-on-one interviews, CelebTalk offers exclusive content not available elsewhere. CelebTalk will be available on channel 17 for $4.99 per month.
"We continue to add hot content to our high-quality video-on-demand services, delivered across our nationwide network," said Jeff Hallock, vice president - Product Marketing & Strategy, Sprint. "The launch of this great, new LG device and celebrity video content gives our customers more ways to tune in to and watch what's popular right on their Sprint PCS Phone."
The MM-535 by LG features a sleek form factor which slides up to reveal the keypad. It has a large full-color screen (1.08" x 1.41") with 262K colors. The handset also includes 3D graphics and a built-in speakerphone. The handset will support Picture MailSM, Sprint PCS Video Mail, text messaging and video ringers. The MM-535 by LG will retail for $379.99 or $229.99 after rebate with two-year agreement.
"Increasingly, mobile phones are used for so much more than simple voice communication," said Juno Cho, president, LG MobileComm. "Mobile phones are evolving into sophisticated entertainment devices, and the MM-535 by LG is the perfect example of advanced handset capabilities and cutting-edge network services converged for an enhanced mobile phone experience."
Sprint launched Sprint PCS Vision Multimedia Services in August 2004 giving customers access to streaming audio and video at up to 15 frames per second. With the launch of CelebTalk, Sprint now offers 16 channels of news, sports, weather, music and entertainment content on demand from some of the most highly regarded brands in broadcasting.
"With CelebTalk, we've put together a unique entertainment channel with its unparalleled quantity and selection of timely, compelling and high-quality interviews from today's A-list talent," said Matthew Feldman, president and CEO of Versaly Entertainment. "Versaly Entertainment is much more than ringtones and wallpapers. Video is now part of our Mobile Brand ManagementTM solution to bring brands to mobile consumers in multiple product formats."
"Our customers will be able to experience high-quality audio and video no matter where they are on the enhanced Sprint Nationwide PCS Network. With our upcoming high-speed network roll-out and new cutting-edge devices, the experience is only going to get better," said Sprint's Hallock.
