Cingular Targets Race Fans Of NASCAR Driver Jeff Burton

By Allen Tsai | Wed Mar 30, 2005 12:38 pm

Cingular Wireless has dropped the green flag in cyberspace for fans of No. 31 Cingular Wireless Chevrolet and NASCAR driver Jeff Burton. With the launch of http://www.cingular31.com , the official Web site of TEAM Cingular, fans will now have an opportunity to stay up to speed on everything happening around the team, including the latest news and notes, driver appearances and customer promotions.

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The new, interactive web site will serve as a comprehensive portal devoted to everything around TEAM Cingular. Exclusive content will include pre- and post-race reports, Jeff Burton pre- and post-race perspectives, up-to-date driver and show car appearance schedules, Cingular-themed promotions and contests and links to the latest media coverage around TEAM Cingular.

"This is a great way to keep fans of TEAM Cingular in touch with the No. 31 Cingular Wireless Chevrolet and Jeff Burton," said John Burbank, VP High Growth Markets at Cingular. "Most race fans rely on the Internet for the latest information about their favorite drivers. We are very committed to giving our race fans and customers a way to become involved with the team."

Visitors to the site can find out information about contests in their area, send racing-themed personalized e-cards to friends and family and retrieve electronic photos taken at the Cingular Pit Stop, a mobile, interactive fan experience that visits race markets. Additional features coming soon will be racing-themed ringtones, games and screensavers, as well as photos from Cup races. Fans and customers can also click onto the "Cingular Offers" option to gain access to national phone offers.

Posted In: Cingular (85)

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