Shazam Entertainment, the UK-based pioneering audio technology company, announced that it has worked with Motorola to develop a new software application that enables consumers to access Shazam's popular song identification solution directly from their mobile phone. Select Motorola mobile devices will be the first to include this new application, highlighting Motorola's continued leadership in the mobile music space.

Mobile music is one of the fastest growing areas in the wireless industry today. According to a recent study by Strategy Analytics, a leading research firm, total sales of music-enabled handsets will grow from 45 million units in 2004 to 458 million in 2009 with music-enabled feature phones accounting for a dominant 55% in this category. Enabling mobile device users to easily discover and acquire music on-the-go are key factors in driving demand.

Shazam's music recognition software enables users to identify the title, artist and album of music playing from an external source with select Motorola mobile devices. With the touch of a button, users 'tag' the music they are interested in identifying. Once the music 'tag' is matched to information stored in the Shazam database, the name of the song, artist and album appear on the device screen. Users can save identification results for future reference and depending on network, subscription and service provider features, they may use the information to purchase ringtones, CDs and downloads via their mobile handset.

"By embedding Shazam's technology into mobile devices, Motorola is further establishing music over mobile as one of the key industry drivers for 2005" said Claus Nehmzow, International Development Director of Shazam Entertainment. "We are continuing to develop our technology to enable us to link music products and services on a global platform and working with one of the top three handset manufacturers in the world is an integral part of our future business strategy. 2005 will see Shazam extend its robust, reliable and enriched wireless communication to consumers on-the-go."

Shazam's technology is now widely recognised as a tool for allowing music fans to use their mobile phone to identify a track simply by pointing it at the music source and dialling a short code (2580 in the UK). The service has already been successfully launched with partners in 16 countries, each partner white labelling the Shazam service under their own brand. In the UK alone, it has attracted 2.3 million users and more than 5.5 million tracks have been 'tagged.'