Pink Swarovski Rhinestone Phone Is Girl's New Best Friend
Sat Apr 16, 2005 12:37 pm
Less than a month after hip hop star and occasional actor Sean 'P Diddy' Combs announced that he was going into customised mobile phone design, English company Krystali can reveal that a Rose Pink Swarovski rhinestone covered mobile phone is now a girl's best friend. Their range of mobile phone customising kits allow the fashionable to 'bling their ring' with Swarovski rhinestones at a fraction of the designer price.
"Rose Pink for the girls and Iced Diamond for the boys. Our most popular colours" said Philip Parrott of thephilipgallery.co.uk who developed and sell the Krystali kits. "Mobile phones have traditionally been judged for what they have on the inside. Now they are increasingly viewed for how they look on the outside" he added. The fashionable see their phones as extensions of their identity like watches or cars. "The mobile phone is no longer just functional. It is a fashion accessory and a status symbol. Haute couture has created 'phone couture'. Mobile phones are an essential accessory. Every woman has a mobile by her side. It has become part of her body language" said Philip Parrott.
Mobile phones and fashion seem unlikely partners. The mobile phone is now commonplace and owners seek greater individuality for their possession. People want a return to self expression. This explains the popularity of ringtones and screen graphics. New ways of customising mobile phones have developed. Swarovski crystal rhinestones are a favourite with Hollywood celebrities including Sarah Jessica Parker, Lindsay Lohan, Paris Hilton and P Diddy.
