Sprint TV Adds Live Television From FOX News Channel
Tue Apr 19, 2005 8:48 am
Sprint and FOX News Channel today announced the delivery of live news to Sprint TV, known as FOX News Channel Live. The deal provides Sprint customers with the opportunity to watch continuous live FNC programming nationwide on Sprint PCS Vision Multimedia Phones.
"The addition of live FOX News Channel to Sprint TV continues to illustrate our leadership in the wireless multimedia space, adding more high-quality live video to our customers mobile experience that they typically consume on TV at home," said Jeff Hallock, vice president - Wireless Data Product Strategy, Sprint. "Sprint has been delivering multimedia content nationwide for more than two years and was the first U.S. CDMA wireless carrier to deliver streaming audio and video on demand at up to 15 frames per second."
"This deal positions FOX News Channel to become a significant player in the wireless industry and is a great opportunity to expand the brand and reach our loyal audience outside their homes," said Jeremy Steinberg, FNC's director of digital media.
Sprint first launched Sprint TV in August 2004, giving customers access to streaming audio and video at up to 15 frames per second. The service has continued to grow with Sprint now offering 17 channels of video content on demand from some of the most highly regarded brands in broadcasting. The content genres range from news, sports and weather to music, cartoons and made-for-mobile movies.
Sprint PCS Vision subscribers may add Sprint TV to their existing Sprint PCS Vision plan for $9.99 per month, or subscribers may choose the Sprint Multimedia Pack and get unlimited access to Sprint TV, wireless data, Picture Mail(SM) and Sprint PCS Video Mail and 100 SMS text messages for just $25.00 per month. All multimedia services plans are in addition to voice calling.
Sprint continues to prevail as the wireless data leader. At the end of the fourth quarter 2004, Sprint announced 6.2 million Sprint PCS Vision customers with average revenue per user of more than $5.50 for advanced data services.
