By Allen Tsai | Mon Apr 25, 2005 6:26 am |
With the recent surge in adult cellular content, the Cellular Telecommunications and Internet Association (CTIA) has begun defining a standardized rating system that will eventually be applied to all content offered on wireless networks.
"The adult side of things has really kick-started it," says Mark Desautels, CTIA VP of wireless Internet development. "As indecency becomes an increasing point of interest on the part of policymakers, we really need to be proactive about it."CTIA has reached out to other agencies to help develop its system, including the Recording Industry Association of America for music, the Entertainment Software Ratings Board for games, and the Motion Picture Association of America for movies. Currently offering only non-offensive content, wireless carriers see a rating and filtering system as an opportunity to offer a wider spectrum of content. "It's as much about freeing up content that adult customers want to enjoy as it is about restricting children from accessing it," says Jim Ryan, VP of data product management for Cingular Wireless. "Until we can provide filtering and control for parents, we will offer only the broadcast version of content. When we can provide an 18-plus category, we'll look at the ability to offer other things. Our job is not to restrict or to regulate access to content. Our job is to provide choice and provide control." When polyphonic ringtones without lyrics were the norm, content providers simply had to edit titles. However, now that master ringtone recordings feature explicit lyrics, alternative strategies and dubbing was needed for "clean" songs. "We would prefer there was a method to make more content available, and if this framework allows us to do that, then we would be happy to work within it," Universal Music Mobile VP / general manager Rio Caraeff says. "Until then, we'll have to come up with some alternative distribution strategies for that content." The first stage of the ratings system will be completed midyear, identifying content not appropriate for those under 18. However, the end goal is to rate content by category, applying move versions of existing rating systems, expected to be completed within the next year.
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Thu Feb 09, 2012 3:58 pm | By
More households in the U.S. are eschewing pay-cable service in favor of streaming video, a new study finds, potentially drying up revenues for a long-powerful industry.
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Thu Feb 09, 2012 3:39 pm | By
Researchers developed a self-monitoring device to help drug users stay clean once they are out of rehabilitation, highlighting innovative ways mobile devices are improving general health.
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Thu Feb 09, 2012 3:20 pm | By
U.S. regulators are close to approving Google's $12.5 billion purchase of Motorola, putting the Android maker one step closer to forming a partnership that may change alliances in the industry.
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Thu Feb 09, 2012 3:10 pm | By
Apple will hold a launch event for the iPad 3 in the first week of March, as the company updates its tablet to stay ahead of rivals.
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Thu Feb 09, 2012 2:54 pm | By
Apple co-founder Steve Jobs was unfit for George H.W. Bush's council in 1991, according to an FBI investigation, highlighting his drug use and decision to not support his daughter.
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