Mobiledia: Cell Phones
Trending: Strategies & Solutions | Apple | Legal | Reports | Google Follow Us:

Home > Mobile News > LG News > LG Launches Integrated Marketing and Advertising Campaign

LG Launches Integrated Marketing and Advertising Campaign


By Allen Tsai | Tue May 31, 2005 1:46 am

Building on its reputation for making stylish, functional mobile phones that enable consumers to express themselves in a variety of creative ways, LG Electronics, today announced the launch of its newest marketing and advertising campaigns, which together form an integrated platform designed to differentiate LG from its competitors, educate consumers as to the many ways in which LG mobile phones fit into their lives and provide cross-promotional opportunities with LG's wireless carrier and retail partners. The campaign, whose theme "six degrees" illustrates the many ways in which LG mobile phones ensure that consumers are constantly in touch with their worlds, was developed in partnership by LG and the company's advertising agency of record, BrandBuzz.

Top News

Consumers Protest Apple's Working Conditions

T-Mobile Offers Free 4G Phones for Valentine's Day

Sprint Comes Up Short on IPhone

Apple Not Improving Factory Conditions, Teen Worker Says

Hackers Get Greedy, Extorts Symantec

More News >
LG Mobile Phones' advertising campaign kicks off this week, with spots appearing on more than 1,000 motion picture screens nationwide and placements in major national and regional print media outlets. Additionally, beginning this fall LG's newest television advertisements will be seen by millions of viewers nationwide on a variety of network and cable TV outlets.

Featuring images of trendy, fashionable young adults highlighted by LG's trademark red hue, the spots feature a variety of people using LG phones in both traditional and innovative ways. In addition to making calls, users are seen listening to music, text messaging and using the Internet, all of which illustrate the many ways LG mobile phone fits into the lives of every consumer, keeping them entertained, connected and informed. LG print ads can be seen in publications including but not limited to Lucky, Maxim, Premiere, Rolling Stone, Spin, Us Weekly and Vogue.

Complimenting LG's print, broadcast and cinema advertising pushes, the company has devised comprehensive grassroots and retail marketing initiatives which echo the theme of the advertising campaign, reinforcing the elemental role LG mobile phones play in consumers' lives and deepening the relationship LG has with its customers. Kicking off this month in St. Louis and culminating at the LG Action Sports Championship event this fall, the multi-city Livin' LG Mobile Tour is designed to give consumers and influencers first-hand experience with LG phones and accessories through interactive product demonstrations, singing contests and other experiential elements.

"Increasingly, mobile phones are becoming indispensable elements of our lives, representing much more than just a means of voice communication," said Jon Maron, director of marketing communications for LG Electronics MobileComm. "LG is leading the charge to develop high-quality, feature-packed phones that represent hubs of communication, entertainment and information. LG's new advertising and marketing campaign seeks to convey this to consumers, showing them the wide variety of ways in which LG mobile phones make their lives richer and ultimately bring them closer to one another."

Complimenting LG's comprehensive marketing campaign is the company's Concierge program, which provides celebrity influencers with special "fittings" in which they are outfitted by experts with the latest LG products. Sales channel initiatives include customized point-of-sale displays which accentuate LG's new advertising campaign and deliver increased sales for LG's retail partners, as well as a specially-trained field product specialist team which ensure that retailers have all the latest up-to-date information on LG's popular line of mobile phones and accessories. Online elements designed by LG to compliment its marketing efforts include a Web-based community for LG customers to share tips and reviews of LG products, online promotions and contests, and games that incorporate LG products and themes, including an exciting new game based on the Fox television hit series "24."


Posted In: LG (183) | Advertising (36)


Related News


LG Smartphones Rebound, Face Steep Competition

LG Smartphones Rebound, Face Steep Competition

Wed Feb 01, 2012 1:54 pm | By
LG Electronics' handset sales improved, gaining traction in the smartphone market despite the company's overall loss, as the company's strategic turn towards upscale smartphones faces stiff competition.




Advertisement



"Smart Home" Appliances Ramp Up Competition

"Smart Home" Appliances Expand Apps, Ramp Up Competition

Mon Jan 23, 2012 10:27 am | By
Connected refrigerators, ovens, and washer-dryers offer another direction for the burgeoning app market to expand, as well as a new field for tech rivals to compete in.




LG, Microsoft Sign Licensing Agreement

LG, Microsoft Sign Licensing Agreement

Thu Jan 12, 2012 4:03 pm | By
LG signed a patent agreement with Microsoft, joining tech companies that agreed to pay licensing fees for Android-powered devices.




CES 2012: LG "Smart" Refrigerator Takes Guesswork Out of Dieting

CES 2012: LG "Smart" Refrigerator Takes Guesswork Out of Dieting

Mon Jan 09, 2012 3:53 pm | By
LG unveiled several smart home appliances at CES, including a refrigerator that helps people keep track of their diets, showcasing the company's plans to appeal to an increasingly connecting customer base.




CES 2012: LG Releases Spectrum Amid Strong Competition

CES 2012: LG Releases Spectrum Amid Strong Competition

Mon Jan 09, 2012 3:13 pm | By
Verizon will release the LG Spectrum, a 4G-capable handset, on January 16 for $200 with two-year contract, as it moves into the high-end of the smartphone market.



Related Phones


LG Spectrum LG Nitro HD LG Doubleplay LG Marquee LG Revere
LG Spectrum LG Nitro HD LG Doubleplay LG Marquee LG Revere
Verizon AT&T T-Mobile Sprint Verizon

More Phones: LG


Editorials & Opinion

ITTO: Grammys Pull in Audiences with Apps, Mobile Campaign

By Margaret Rock
ITTO: Grammys Pull in Audiences with Apps, Mobile Campaign The 54th Grammy Awards is just days away, and the show will harness mobile and social media technology as old media tries to keep pace with new trends among its viewing audience.
The Future of mHealth: Healthcare Apps to Lower Insurance Costs The Future of mHealth: Healthcare Apps to Lower Insurance Costs
The Future of mHealth: Doctors Use Gadgets to Improve Healthcare The Future of mHealth: Doctors Use Gadgets to Improve Healthcare
The Future of mHealth: Putting Patients in the Driver's Seat The Future of mHealth: Putting Patients in the Driver's Seat

Follow Us

Mobiledia.com RSS Feed Mobiledia on Google+ Mobiledia on Tumblr

Mobiledia News In Your Inbox





Most Popular


Companies News

Apple News Apple News
AT&T News AT&T News
Google News Google News
HP News HP News
HTC News HTC News
LG News LG News
Microsoft News Microsoft News
Motorola News Motorola News
Nokia News Nokia News
RIM News RIM News
Samsung News Samsung News
Sony Ericsson News Sony Ericsson News
Sprint News Sprint News
T-Mobile News T-Mobile News
Verizon News Verizon News

Editorials & Opinion

Is This Thing On? Is This Thing On?
News Under the Sun News Under the Sun
The Score The Score

Business News

Finance News Finance News
Mergers & Acquisitions News Mergers & Acquisitions News
Politics News Politics News
Strategies & Solutions News Strategies & Solutions News

Gadgets & Gear News

Innovations & 
Inventions News Innovations & Inventions News
Luxury News Luxury News
New Releases New Releases

Legal News

Patents News Patents News
Policy News Policy News
Regulation News Regulation News

Lifestyle News

Arts & Entertainment News Arts & Entertainment News
Health & Safety News Health & Safety News
Off-Beat News Off-Beat News

Mobile News

Apps & Games News Apps & Games News
Mobile Payments News Mobile Payments News

Problems & Issues News

Crime & Punishment News Crime & Punishment News
Hacking News Hacking News
Viruses & Malware News Viruses & Malware News

Social Media News

Facebook News Facebook News
Twitter News Twitter News

News by Date

2011

Mobile News - January 2011 Jan
Mobile News - February 2011 Feb
Mobile News - March 2011 Mar
Mobile News - April 2011 Apr
Mobile News - May 2011 May
Mobile News - June 2011 Jun

Mobile News - July 2011 Jul
Mobile News - August 2011 Aug
Mobile News - September 2011 Sep
Mobile News - October 2011 Oct
Mobile News - November 2011 Nov
Mobile News - December 2011 Dec

2010

Mobile News - January 2010 Jan
Mobile News - February 2010 Feb
Mobile News - March 2010 Mar
Mobile News - April 2010 Apr
Mobile News - May 2010 May
Mobile News - June 2010 Jun

Mobile News - July 2010 Jul
Mobile News - August 2010 Aug
Mobile News - September 2010 Sep
Mobile News - October 2010 Oct
Mobile News - November 2010 Nov
Mobile News - December 2010 Dec

2009

Mobile News - January 2009 Jan
Mobile News - February 2009 Feb
Mobile News - March 2009 Mar
Mobile News - April 2009 Apr
Mobile News - May 2009 May
Mobile News - June 2009 Jun

Mobile News - July 2009 Jul
Mobile News - August 2009 Aug
Mobile News - September 2009 Sep
Mobile News - October 2009 Oct
Mobile News - November 2009 Nov
Mobile News - December 2009 Dec

2008

Mobile News - January 2008 Jan
Mobile News - February 2008 Feb
Mobile News - March 2008 Mar
Mobile News - April 2008 Apr
Mobile News - May 2008 May
Mobile News - June 2008 Jun

Mobile News - July 2008 Jul
Mobile News - August 2008 Aug
Mobile News - September 2008 Sep
Mobile News - October 2008 Oct
Mobile News - November 2008 Nov
Mobile News - December 2008 Dec

2007

Mobile News - January 2007 Jan
Mobile News - February 2007 Feb
Mobile News - March 2007 Mar
Mobile News - April 2007 Apr
Mobile News - May 2007 May
Mobile News - June 2007 Jun

Mobile News - July 2007 Jul
Mobile News - August 2007 Aug
Mobile News - September 2007 Sep
Mobile News - October 2007 Oct
Mobile News - November 2007 Nov
Mobile News - December 2007 Dec

2006

Mobile News - January 2006 Jan
Mobile News - February 2006 Feb
Mobile News - March 2006 Mar
Mobile News - April 2006 Apr
Mobile News - May 2006 May
Mobile News - June 2006 Jun

Mobile News - July 2006 Jul
Mobile News - August 2006 Aug
Mobile News - September 2006 Sep
Mobile News - October 2006 Oct
Mobile News - November 2006 Nov
Mobile News - December 2006 Dec



©2002-2012 Mobiledia Corp. All Rights Reserved. Terms of Use | Privacy Policy