Samsung Electronics and Germany's T-Systems, a division of Deutsche Telekom, demonstrate Terrestrial Digital Multimedia Broadcasting (T-DMB) service on the first T-DMB / L-Band GSM phone during the media convention medienforum NRW in Germany.

medienforum.nrw is one of the most influential conventions in Europe , organized by state government of North Rhine-Westphalia and the Media Authority of North Rhine-Westphalia (LfM).

The two companies have been collaborating together to develop and commercialize the technology since they built their partnership at CeBIT 2005 in Hanover, Germany (March 10-16). During CeBIT, Samsung and T-Systems conducted high profile demonstrations featuring Samsung Electronics' terrestrial prototype terminals and they now unveil the world's first and only T-DMB / L-Band GSM mobile phone.

Samsung Electronics and T-Systems have been working together to technically ensure mobile TV services during the 2006 FIFA World Cup. The final decision will depend on the license allocation but the well proved DAB / DMB technology which is a public standard of the European Telecommunications Standards Institute (ETSI) is more and more taken into consideration. DMB-services can coexist within one DAB-multiplex with "traditionally" encoded DAB audio services and L-Band-frequencies are available to start a nationwide service in 2006.

"Samsung supports all standards for digital mobile TV introducing various designs such as portrait & landscape view LCD with convincing portability and compactness," said Mr. Juha Park, Vice President of Samsung Telecommunication Europe "The co-operation with T-Systems International brings together two experts beneficially introducing their experiences and know how of Digital TV on Mobile to Europe."

T-Systems is pleased to work with Samsung to demonstrate T-DMB service on the first T-DMB / L-Band GSM phone," said Helmut Egenbauer, CEO Media&Broadcast at T-Systems. "T-Systems is convinced, that the launch of an L-Band DMB service bouquet in Germany 2006 would speed up the DAB introduction in Germany significantly. The receivers will support VHF-DAB reception and will open the way for interactive radio."

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