Verizon Wireless and Intercasting Corporation, the first Location-Aware Media Networking Operator (LMNO), today announced the availability of Rabble, the first mobile application designed to empower individuals to create, publish and share media and connect with others based on proximity or areas of interest.

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With Rabble, Verizon Wireless customers with select Get It Now-enabled phones can use their mobile devices to create and distribute their own content, connecting people by customer-provided location specific information. Rabble turns Get It Now customers into producers, inviting them to create and publish media on their phones enabling them to inform, entertain and interact with others.

Capitalizing on the massive consumer trend toward Internet blogging, Rabble users can publish personalized media channels through certain channels to allow Rabble users to promote themselves, connect with like-minded individuals or groups, give voice to opinions, discuss events, report news, review locales and more. Rabble users define their own limits or rules that govern who can access their channel of information - and this feature allows them to maintain control over the distribution of personal content. Rabble users can conduct powerful searches of user-generated content based on interest, time, location or browse the available community around them to connect with one individual or to many. Though it is the first mobile-centric blogging application, Verizon Wireless Get It Now customers who use many of the top blogging sites can use Rabble as a tool to publish to their existing blog on the Web or import their existing blog to Rabble.

Rabble is available in the getMESSAGING shopping aisle of the Get It Now virtual store for $2.99 monthly access. Rabble is available on select Get It Now-enabled phones, including the LG VX4500, VX4600, VX6000 and VX6100; Samsung SCH-A650, SCH-A670 and SCH-N330; Motorola V710; and Audiovox CDM-8900, CDM-8910, and CDM-8940.

Download charges for Get It Now applications vary and airtime charges apply when browsing, downloading and using certain applications. Customers need a Get It Now-enabled handset and Verizon Wireless digital service to access the virtual store. Consumers should use caution when distributing or disclosing any personal information.