Glittering Line-Up of Music Stars in New Motorola ROKR Ads
Wed Sep 07, 2005 4:42 pm
Motorola together with world-renowned music heavyweights is launching a new advertising campaign introducing the Motorola ROKR - the world's first mobile phone with iTunes - enabling music lovers to transfer up to 100 of their favorite songs from the iTunes jukebox on their Mac or PC to their mobile phone.
The campaign brings together a host of past and present music legends including Madonna, Little Richard, Alanis Morissette, The Bravery, Iggy Pop, Biggie Smalls, Ahmir and Beethoven, in a screen-first, directed by a new breed of Hollywood filmmaker, Jesse Dylan.
The month-long 'Phone Booth' campaign devised by BBDO New York, supports the launch of the ROKR and debuts in the U.S. on September 8th and will roll out across Hong Kong and select markets in Europe over the following weeks.
Geoffrey Frost, chief marketing officer of Motorola says, "Just as MOTOROKR is the first great fusion of music and phone, 'Phone booth' is the perfect fusion of genres and generations. And a great metaphor for how we all express ourselves through the music we love. It's a nice way to show how "the device formerly known as the cellphone" continues to evolve."
Set to the soundtrack of Madonna's 'Hung Up' - due to be the first single release from her forthcoming album - the broadcast campaign combines computer wizardry with location shoots in New York and London.
The inspiration for the ad came from the phone booth packing craze of 1959 and creatively demonstrates how consumers can now enjoy the iTunes experience on their mobile phone.
