Thu Sep 22, 2005 11:41 am
Jamba! GmbH, the parent company of Jamster, has lost a Court judgement to prevent the release of negative publications of its television advertising practices for 'Jamster Crazy Frog', 'Sweetie the Chick' and 'Nessie the Dragon' ringtones.
In its adjudication, the UK's Advertising Standards Authority (ASA) upheld 298 public complaints that it was unclear the ads were promoting a subscription service (rather than a one-off payment) and that the style of the ads were of particular appeal to children. The ASA ordered that a post-9pm restriction be applied to the ads in future. The full adjudication is available in the 'Adjudications - Broadcast' section of the ASA website at www.asa.org.uk .
In his ruling, the judge, Mr. Justice Lloyd-Jones, accepted the ASA's arguments that the public interest was best served by publishing the adjudication now, notwithstanding Jamba's request for an Independent Review. He awarded costs to the ASA.
The Independent Reviewer has first to decide whether to accept Jamba's request for review. If he accepts the request, he can return the adjudication to the ASA Council for further consideration.
The ASA's Director General, Christopher Graham, said that the ASA's decision was in response to concern about the influence of the ads on children: "Many of the people who complained to us are parents whose children have received large phone bills because they downloaded the ringtones without realising the financial commitment involved. This ruling sends a warning to the whole industry that ads for ringtones and other mobile phone subscription services must not appeal to under-16s. It also reminds the advertising business as a whole that the ASA carries out certain public law functions - and that it will be supported by the Courts."
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| 1. Posted by TipiCrawler |
Thu Sep 22, 2005 2:11 pm |
No offence but I thought free enterprise wasn't supposed to act against todays youth I am soooooooo glad someone has done something to stop the madness!!!!TipiCrawler 
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| 2. Posted by PunkRock |
Tue Sep 27, 2005 5:22 pm |
Their adversting has always been misleading. They make it sound like it's a one time deal, then subscribe you to weekly charges...
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| 3. Posted by TipiCrawler |
Tue Sep 27, 2005 5:30 pm |
They target kids who are just excited to use the technology.....I think sometimes they forget the kids are smarter than most of them......TipiCrawler
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| 4. Posted by stargrl357 |
Tue Sep 27, 2005 7:35 pm |
I hated them after seeing the dancing rhino for the 39284th time...
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