Motorola and MTV Launch Mobile Entertainment Series
Thu Oct 20, 2005 6:52 am
Motorola and MTV today introduces Head and Body, the first time an entertainment series especially created for the handset has been launched on a global scale. As the latest initiative to come out of their strategic marketing alliance, Head and Body follows in the tradition of Motorola's groundbreaking technological innovation and MTV Networks International's expertise in creating compelling content designed specifically for young people.
Head and Body is a series of eight short mobisodes that follow the comedic adventures of a character whose head is detached from his body. Shot in Tijuana and Los Angeles, the live action series follows the characters - i.e. his detached head and his body-and how they work together to attempt to meet women, keep fit and knock over as little as possible.
Starting today, the mobisodes will be disseminated through MTV Networks International's mobile distribution channels and via Motorola's web site, www.hellomoto.com, in markets across the Asia-Pacific, Latin America and Europe. In the United States, MTV Networks' Comedy Central is also distributing the content. More information regarding local distribution is available at www.headandbody.com .
"By collaborating with MTV Networks International to create the Head and Body series, Motorola has redefined the way mobile content is developed for the third screen," said Leslie Dance, Corporate Vice President of Global Marketing and Communications. "Head and Body is a unique and witty entertainment series that marks the future of mobile phone entertainment and programming."
"MTVNI's partnership with Motorola has reached a new level of creativity and innovation with the debut of Head and Body," said Gideon Bierer, Senior Vice President, Digital Media, MTV Networks International. "The creation of this first-of-its-kind series has enabled us to pioneer unique ways of storytelling and connecting with young people as they turn to the handset as an every day platform for entertainment."
