This small, elegant clamshell available in granite grey or amethyst purple has great appeal for the style-conscious individuals looking for a simple phone that fits their mood, taste and lifestyle. Open the clam to reveal a bright, sharp color display and a surprisingly large keypad plus a navigation key that reaches all the main functions in one click. Close the clam to lock the phone and the outer display shows the clock and incoming caller information. The Z300a's focus is on voice and text, but it also offers a phone book, calendar, reminders and alarm clock. Also it offers consumers to personalize their phones with the Style-Up covers available from accessory outlets. Also in addition there will be Crystal Decor included in every box, allowing customers to make their handsets more personal.
The Z300a will appeal to consumers looking for handsets with great design from a trusted brand that are reliable, affordable and simple to use. Each handset has its own appeal and is firmly focused on making voice and text communications as easy as possible with the use of features such as one click navigation, single icon menus and color screens.
"We are continuously expanding the Sony Ericsson offering to a wider range of consumers and customer needs," said Steve Walker, Vice President Product Marketing. "With this launch, even more people that aspire to the Sony Ericsson brand can now afford to own one of our handsets and importantly, they have real choice from a range of phones, all of which are simple to use and beautifully designed."
