Tue Nov 15, 2005 10:42 am
Verizon Wireless customers don't have to be "Lost" when they miss their favorite show, or "Desperate" for more information on their most beloved series. Two new mobile entertainment applications based on content from ABC television's runaway hits "Desperate Housewives" and "Lost" are now available to Verizon Wireless Mobile Web 2.0 customers.
Giving avid on-the-go television fans exclusive access to two of today's hottest shows directly from their Mobile Web 2.0-capable phones, Verizon Wireless has made it easy for customers to stay abreast of the latest plot developments and story lines. "Lost" and "Desperate Housewives" are the first Mobile Web 2.0 applications based on the hit ABC television shows, each offering Mobile Web 2.0 customers access to the following content:
- Customers can find basic content from the "Entertainment" category of the Mobile Web 2.0 homepage. Giving fans of "Lost" and "Desperate Housewives" access to features, including show recaps, character descriptions, local show times, and links to new premium content collections.
- Fans looking for a more in-depth glimpse of each show's plot can access premium content, "Get Desperate" and "Get Lost," which includes daily clues on upcoming episodes, behind-the-scenes images, character photo galleries, personalized profiles, fan message boards, e-cards, fun polls, series news, and show trivia. Premium content is available for a monthly subscription of $2.99.
"Now that content from 'Lost' and 'Desperate Housewives' can be experienced on Mobile Web 2.0, fans will be able to enjoy the behind-the-scenes aspects of each show as well as a more in-depth look into each of the shows' content," said Larry Shapiro, executive vice president and general manager, Starwave Mobile, publisher of the "Lost" and "Desperate Housewives" mobile sites. "These mobile applications unplug the fan experience, letting them take the excitement of their favorite TV shows with them wherever they go."
"The incredible traffic spikes at ABC.com tell us that fans of 'Desperate Housewives' and 'Lost' can't get enough of these series," said Bruce Gersh, senior vice president, business development, ABC Entertainment. "Demand for mobile entertainment content is rapidly growing, and with these applications now available to Verizon Wireless customers, avid fans can have access to their favorite shows on a daily basis, directly from their Mobile Web 2.0-capable phones."
"Desperate Housewives" and "Lost" content is available now from Verizon Wireless on Mobile Web 2.0-capable handsets. Mobile Web 2.0 can be self-provisioned, eliminating the need for customers to call customer service or visit a Verizon Wireless Communication Store to sign up for the service. Customers simply register for Mobile Web 2.0 on their Mobile Web-capable handset and get access to information and content right from their wireless handsets. Mobile Web 2.0 is available for $5.00 monthly access, plus airtime. Both "Lost" and "Desperate Housewives" are premium applications and are available for an additional monthly fee of $2.99 added to the $5.00 Mobile Web 2.0 monthly access cost.
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