Cingular Wireless today announced the upcoming launch of Cingular Video, an on-demand streaming video service that delivers fast, personalized access to high-quality video clips on consumers' high-speed capable (3G) phones.

Cingular Video lets consumers personalize their service so they can easily access current video content they want to see, including news, sports, weather and entertainment clips. In addition, Cingular is providing expanded ringtones, graphics, messaging, and games, delivering innovative and exclusive entertainment content conveniently to consumers' wireless phones.

"With Cingular Video, consumers on the go can quickly and easily get the latest news and entertainment video clips anytime they want," said Ralph de la Vega, chief operating officer, Cingular Wireless. "Consumers are expecting more from their wireless service and we've now made it possible for consumers to customize their phone menu so they are never more than three clicks away from their favorite content."

Cingular Video uses the power of 3G phones as well as Cingular's new high- speed 3G wireless broadband network. The 3G phones, coupled with Cingular's MEdia Net, its wireless Internet access for mobile devices, makes it possible to download ringtones, games, and graphics and access email and Web sites, faster than ever before.

HBO Partnership

As part of the commitment to offer expanded wireless entertainment, Cingular entered a partnership with HBO to produce exclusive mobile content on the two new services HBO Mobile and HBO Family Mobile. Cingular Video is the only place where consumers can get HBO Mobile and HBO Family Mobile, offering select episodes, clips of unforgettable scenes and bonus material from award- winning HBO shows, cartoons and never-before-seen comedy and sports.

"As this platform continues to evolve, we obviously want to be in business with the most innovative team in the wireless space," said Chris Albrecht, chairman & CEO, Home Box Office. "We also found in Cingular a partner that has great respect for the power of our brand. It is already a terrific relationship which we feel will reap big benefits for both companies."

Now Playing on Your Phone

While the video content will be available early next year, the downloadable content is available starting tomorrow. These elements will include:

- Messaging: Read The Sopranos "Mob Lingo" and Curb Your Enthusiasm "Curb-isms"
- RingTones: Theme ringtones from The Sopranos, Sex and the City, Rome, Deadwood, and Six Feet Under
- Graphics: Download graphics from select episodes of The Sopranos, Sex and the City, Curb Your Enthusiasm, Six Feet Under, Entourage, Rome, and Deadwood
- Games: Play games such as The Sopranos Turnpike Trivia; Sex and the City trivia game and "Psychic Cocktail" (magic eightball-type application)

HBO Mobile and Family MobileHBO Mobile is available exclusively on Cingular Video, enabling consumers to access content from HBO award-winning series, comedy specials and boxing events. Content includes scenes, cast interviews, professional football commentary by HBO sportscasters, and other made-for-mobile features.

HBO Family Mobile provides educational and entertaining programs and segments designed for young viewers on the go, including Crashbox, A Little Curious, Frog Blues, and El Perro Y El Gato.