By Allen Tsai | Tue May 30, 2006 12:04 pm |
Virgin Mobile USA said today it will give customers the option to earn free calls if they view and respond to ads on their phones.
The new SugarMama service lets Virgin Mobile customers earn airtime, while letting advertisers to engage, connect and interact with the youth market. Offering more features to expand revenue options beyond voice, wireless providers are integrating web browsers and video players hoping to profit from advertising on advanced phones.Interested customers can opt-in to SugarMama via http://www.virginmobileusa.com by filling out a short demographic profile and certifying the fact that they are age 13 or older. Customers will then be invited to watch a streaming video advertisement, after which they'll spend a few seconds answering questions to show they watched the segment and understood key takeaways. Correct answers earn the customer free minutes of airtime. Customers can also earn airtime by opting-in to SMS messages that contain advertisements or discounts. Virgin Mobile expects to continue to expand the scope of this program, offering advertisers the opportunity to showcase long-form or other unique types of content. Partnering with Virgin Mobile on the launch of the new service are Xbox (Microsoft), Pepsi-Cola, and truth.
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Wed Feb 08, 2012 4:09 pm | By
Apple is facing increasing animosity over working conditions at its Chinese factories, as protestors gather to demonstrate against the iPhone maker's controversial labor issues.
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Wed Feb 08, 2012 3:58 pm | By
Broadband startup LightSquared wants the Federal Communications Commission to set standards for GPS reliability, as it attempts to fast-track its own approval process with the regulator.
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Wed Feb 08, 2012 3:43 pm | By
The 54th Grammy Awards is just days away, and the show will harness mobile and social media technology as old media tries to keep pace with new trends among its viewing audience.
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Wed Feb 08, 2012 3:26 pm | By
Facebook will ramp up mobile payments on its network, as it readies for its IPO and strives to compete with Google for ad and gaming revenue.
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Wed Feb 08, 2012 2:39 pm | By
T-Mobile is enticing customers with free 4G devices on Saturday for a Valentine's Day promotion, as it strives to lure data-hungry subscribers and clear inventory for newer devices.
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