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Motorola Sells 50 Millionth RAZR


Tue Jul 18, 2006 9:57 am

Motorola announced a major milestone today with the shipment of the 50 millionth Motorola RAZR V3 handset.


Motorola RAZR V3

Motorola RAZR V3


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Motorola RAZR V3 Photo 3 Motorola RAZR V3 Photo 4

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Motorola RAZR V3 (Black)
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Motorola RAZR V3 (Magenta)
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Motorola RAZR V3 (Pink)
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Motorola RAZR V3c (Pink)
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To celebrate the 50-millionth-unit milestone, Motorola and U.S. Cellular are hosting a series of exciting events at the U.S. Cellular store located at 30 North La Salle Street in downtown Chicago.

Consumers who visit the store can get a chance to win a variety of prizes, including a free Motorola RAZR. Every 50 seconds this morning between 8:00 a.m. and 10:00 a.m. Central Time, the U.S. Cellular store at 30 North LaSalle Street will give away a Motorola RAZR.

History in the Making

The Motorola RAZR launched on the global stage in Hong Kong, and made its U.S. debut with Cingular Wireless. Creating a sensation among consumers, in the fourth quarter of 2004, Motorola posted an industry-leading performance in handset sales up 42 percent versus fourth-quarter 2003 shipments. And in its second quarter 2005 sales, the Motorola RAZR V3 had sold more than five million units globally, a record that was topped in the third quarter of 2005 with sales of over 12 million units globally. By achieving the 50-million-unit milestone today, the Motorola RAZR has claimed its place as a global cultural design icon.

As the "must-have" in mobile communication, the Motorola RAZR has appeared in the hands of celebrities and on the pages of every fashion magazine since its launch in November of 2004. Riding on the success of the RAZR in Silver, Motorola introduced the special-edition RAZR in Black at the 77th Annual Academy Awards in early 2005.

In September 2005, the iconic mobile was created in hot pink - being seen in the hands of Hollywood's "it" girls, including tennis pro Maria Sharapova. In November 2005, consumers were able to purchase the Motorola RAZR Magenta at T-Mobile. By February 2006, two other varieties of pink were offered at Cingular Wireless (Pink RAZR) and Verizon Wireless (Pink RAZR V3c) stores across the U.S.

Recently, the Motorola RAZR has continued its course as a fashion-forward mobile device via the new Motorola RAZR V3i Dolce & Gabbana edition. Motorola has teamed with high-end fashion designers, Domenico Dolce and Stefano Gabbana to dress-up the V3i with a spectacular gold and silver finish and engraved it with the signature Dolce & Gabbana logo.

Noted by industry experts as a game-changing feat of design and engineering, the Motorola RAZR measures just 13.9mm thin. The mobile handset's radical and revolutionary design transformed consumers' expectations for how a mobile handset should look and feel.

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Reader Comments (13)


1. Posted by GymoW/ROKR Tue Jul 18, 2006 10:04 am

At the time of their release the razrs were something to talk about,but now we see that its just another cellphone,altougth the design is awsome,the features are lacking.But for those who are'nt phone freaks dont see that which is why i think they were able to sell so many.

2. Posted by Bushy Turtle Tue Jul 18, 2006 10:21 am

Long live the RAZR! Often imitated, never duplicated... except for the black razr, pink razr, blue razr, magenta razr... aw nevermind.

3. Posted by timmyjoe42 Tue Jul 18, 2006 11:19 am

I almost went with Cincinnati Bell to get the Blue RAZR.

4. Posted by booboy Tue Jul 18, 2006 12:47 pm

Funny thing is 50 million RAZRs is still nothing to the StarTacs Moto sold in the 90s

5. Posted by Ornament Tue Jul 18, 2006 11:07 pm

I think the razor is all that an a bag a chips, but the above person is write, to little features, and the phone feels pretty cheap, plus the limit to accessories, like proper headphones, makes it a dieing breed.

Moto better hurry up and put a live video call streaming camera in it, or their going to be left in the dust. Still go moto, they rock hard.


6. Posted by timmyjoe42 Wed Jul 19, 2006 9:06 am

I think it could use an FM radio, an mp3 player, and the ability to add addresses to the contacts.

I wish mine had the megapixel camer instead of the VGA. icon_sad.gif


7. Posted by GSMDude Wed Jul 19, 2006 9:15 am

asking moto to add an fm radio is unheard of. i don't think i've ever seen it. nokia on the other hand...

8. Posted by stargrl357 Wed Jul 19, 2006 10:49 am

i agree the razr is falling behind the times. but the new razr (the k1) should be exciting.

9. Posted by timmyjoe42 Wed Jul 19, 2006 11:52 am

asking moto to add an fm radio is unheard of. i don't think i've ever seen it. nokia on the other hand...


That's what I mean. They should at least keep pace with Nokia's features. It seems like it would be easy to add. I used to use it all the time on my Nokia.

My Nokia 3200 had a flashlight that I used to use ALL THE TIME, but the power buttons on those phones seems to be cheap. I had 2 phones where the power switches broke.


10. Posted by mgoblue Wed Jul 19, 2006 8:04 pm

simple.
moto = cheap insides, flashy outside
nokia = great inside, boring outside

from a business perspective its briliant. most people don't know the difference between bluetooth and infrared. all they want is a cheap phone that looks good. that's why the razrs are so popular. if someone's looking at a showcase of phones, which do you think the average consumer is going to buy? what looks like a boring phone for $300 or the razr for free?


11. Posted by QD Fri Jul 21, 2006 11:11 pm

simple.
moto = cheap insides, flashy outside
nokia = great inside, boring outside

from a business perspective its briliant. most people don't know the difference between bluetooth and infrared. all they want is a cheap phone that looks good. that's why the razrs are so popular. if someone's looking at a showcase of phones, which do you think the average consumer is going to buy? what looks like a boring phone for $300 or the razr for free?



I see it all day long where I work. This is why the United States is probably a year behind in the cellular business world. Americans buy cheap and free.

(-_-)/


12. Posted by bleeding_dead Mon Jul 24, 2006 8:12 am

simple.
moto = cheap insides, flashy outside
nokia = great inside, boring outside


TRUE.
I used to have a motorola v3i
and a whole lot of other motorolas. i just bought the because of their looks. they always caused meeee trouble.
except for some featuress.
but when i got my nokia. i was so much happier even though it looked crappy. oh well. icon_razz.gif


13. Posted by timmyjoe42 Mon Jul 24, 2006 9:01 am

My RAZR is the first Moto that I have owned because my wife is Finnish, and I think it is beyond solid. Other than a few software annoyances and limitations the phone is great.

Most of the free phones have been the crappy flip phones with no outside display or the old Nokia flat phones.


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