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Most Cell Phone Owners Don't Know What They Use |
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Most Cell Phone Owners Don't Know What They Use
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By Allen Tsai | Wed Jul 19, 2006 4:33 am |
Most cell phone users don't know the make or model of their handsets, according to a consumer research study of wireless subscribers in the U.K.
Conducted for LogicaCMG, 58 percent of users surveyed couldn't name either the make or model of their phone, over half (51 percent) were clueless to the manufacturer, and one in ten (9 percent) were oblivious to both.According to the poll, men and younger users (in the 15 to 34 age group) were most likely to know details of their device. These groups were also those most likely to engage with advanced data services (such as MMS and mobile internet browsing) than women and the 55 plus age group. Accurate handset details are crucial when a query is made to customer call centers. While consumers themselves may not be overly interested in knowing the details of their phone, it's important for customer service specialists to know enough about the handset to be able to offer the appropriate technical advice. The study concluded that carriers attempting to increase sales of mobile services, such as multimedia messaging (MMS), video calling, and mobile internet browsing are being thwarted because neither the user nor the marketing agent know what features to pitch.
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Thu Feb 09, 2012 2:54 pm | By
The FBI today published a background check it did on Apple co-founder Steve Jobs in 1991, further highlighting some of the darker moments of the former CEO's past.
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Thu Feb 09, 2012 1:55 pm | By
Google is changing its privacy policy amid mounting challenges from U.S. watchdogs and lawmakers, underscoring the fight to protect personal data online.
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Thu Feb 09, 2012 1:29 pm | By
Google is prepping a cloud-based service, called "Drive," to compete in the fast growing business of virtual storage.
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Thu Feb 09, 2012 12:56 pm | By
Google aims to take a percentage of every iPhone sold after completing its Motorola acquisition, raising questions over whether current patent fair use standards support fair business practices.
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Thu Feb 09, 2012 12:41 pm | By
Apple may shift litigation strategies, attacking the process of "copying" rather than products, after losing a critical patent battle to Samsung in Germany, raising questions of the iPad maker's costly and aggressive tactics.
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More Phones: New Phones |
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Editorials & Opinion
By Margaret Rock
The 54th Grammy Awards is just days away, and the show will harness mobile and social media technology as old media tries to keep pace with new trends among its viewing audience.
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