Building upon the success of last year's L'Amour Collection, Nokia has unveiled three new mobile phones to meet the growing demand by stylish consumers. From the Nokia 7390, Nokia's first 3G fashion phone, to the Nokia 7373 and 7360, each model from the latest L'Amour Collection draws its design inspiration from tribal art and ethnic decoration.
Finding inspiration in the faded luxury of grand architecture, the models from the L'Amour Collection offer an exotic design as well as a sophisticated set of features. Forms remain modern, round and pure. An earthy palate of color and traditional materials, updates the bohemian feel of the earlier collection.
Aspects of embroidery, 3D applique, ceramic tiling and other traditional decoration are refined and modernised through a new craftsmanship - resulting in embossed leather finishes. The collection espouses a 'nouveau-ethnic' feel - the muted tonality and bleached color reflecting fashion's new and sophisticated way of incorporating decoration.
Nokia 7390
This sleek, elegant clamshell, blends precision technology with groundbreaking design. As Nokia's first 3G fashion phone, the Nokia 7390 combines materials and design innovation within a fully-featured phone. The 3-megapixel camera and WCDMA high-speed connectivity is subtly hidden within ceramic-inspired shell and leather panels.
The Nokia 7390 is available in two colors, Bronze Black and Powder Pink. The estimated retail price of the Nokia 7390 is expected to be approximately EUR 450, excluding taxes and subsidies.
Technical highlights:
- WCDMA (3G) offering high speed streaming, video calling
- 3-Megapixel camera with autofocus and integrated flash
- Music player with one-button access
Ethnic patterns and a compact swivel design gives the Nokia 7373 its fresh look. Elaborate tribal markings provide a unique point for contemporary design interpretation. This results in finely tooled surfaces, embossed finishing and further decoration when the mobile phone is opened.
The Nokia 7373 is available in Bronze black, Powder Pink and Black Chrome, with a wide array of complementary graphical themes. The estimated retail price of the Nokia 7373 is expected to be approximately EUR 350, excluding taxes and subsidies.
Technical highlights:
- 2-megapixel camera
- Music, video player, twin stereo speakers
- Complementary fashion headset, pouch and phone jewellery
The Nokia 7360 is an elegant and compact mobile phone, subtly styled with accents inspired by metal, leather and transparent surfaces. The use of materials gives this mobile phone its unique character, which evokes modern design classics. A tactile inlayed leather effect wraps around the phone, meeting smooth ceramic-inspired surfaces and metallic details.
The Nokia 7360 comes in two color options, Chrome and Black, and Powder Pink. The estimated retail price of the Nokia 7360 is expected to be approximately EUR 200, excluding taxes and subsidies.
Technical highlights:
- Stereo FM radio, integrated camera, MMS
- MP3 ringtones
- Nokia Xpress Audio Messaging
The renewed L'Amour Collection is a fusion of technology with traditional craft and a union of ancient art with modern communication. Each model from the L'Amour Collection is expected to begin shipping this fall.
