Sony Ericsson today launched the MBW-100 Bluetooth Watch. Created for people who enjoy using the latest technology to stay connected to the world around them, the MBW-100 has sleek lines, classic looks, and a distinguished presence that represents new mainstream Bluetooth fashion accessory from mobile phone suppliers.

Photo: Sony Ericsson MBW-100 Photo 1

Crafted from high quality stainless steel with a silver facia, the analogue watch will go on sale globally during Q4 of 2006 with a guideline retail price of approximately EUR 300.

Designed in partnership with watch industry leader Fossil, the MBW-100 allows a whole new way of looking at a mobile phone. A stylish OLED display beneath the watch face displays who is calling when a call is incoming. A simple key press on the watch can reject the call, meaning users can remain in control of their calls in the utmost discretion.

Most consumers cannot do without the indispensable tools for their busy lives - their wallet, keys, mobile phone and watch. By adding control of their calls and music to their watch, as well as notification of text messages and a clever out-of-range notification when users are separated from their phone, the MBW-100 helps consumers become more efficient in their daily communication. It also makes listening to music simpler by allowing users to play, pause and skip to the next track in their phone's music player. So, leaving their phone in their pocket and letting their watch become more than just a time keeper, means control is always to hand.

Facts

- Weight: 187.5 g / 6.61 oz
- Color: Silver (Also black in limited edition exclusive variant)

Analogue Bluetooth Watch

- Technically innovative, but with classic watch design
- Stainless steel: allergy safe
- Mineral crystal scratch resistant
- Antiglare coating, effectively reducing the reflection in the glass
- Discreet yet clear OLED display
- Quartz movements for exact time keeping
- Solid wireless link to phone: Bluetooth 2.0

Time Indicator

- Analog and digital from phone
- See who is calling: Caller ID in display
- Reject / mute call through watch
- Discreet call handling
- Convenient control of phone's music player: Play, pause, next track
- SMS / MMS message alert
- Out-of-range warning
- Battery indicator
- Auto pairing

Water Resistant

- Up to 30 m

Standby Time

- Bluetooth functionality: up to 7 days
- Analog time keeping: up to 7 additional days

Compatibility (Full Functionality)

- Sony Ericsson K610, K610i, K618, K790, K800, V630, W710, W850, Z610, Z710