Cingular Wireless today launched TeleNav GPS Navigator, its first generally available, location-based service (LBS).

Cingular business and government customers can now get turn-by-turn voice and onscreen GPS directions directly on Cingular business devices, including the new GPS-enabled HP iPAQ hw6920. For $9.99 per month for unlimited use, the Cingular-enabled TeleNav GPS Navigator gives customers the ability to use their existing wireless devices for GPS navigation without having to purchase in-car or portable GPS navigation systems.

Features of TeleNav GPS Navigator include:

- Voice and onscreen turn-by-turn directions - Enter or call in your destination and TeleNav GPS Navigator computes the route. As users drive, they get up-to-the minute guidance and will automatically be re-routed if they miss a turn. Users can also preview their routes before they begin driving and specify preferences including highways and streets.
- Full-Color Moving Maps (available on select phones) - See colorful maps of current GPS locations or any other address and pan and zoom the map to view the surrounding streets.
- Biz Finder - Find businesses such as ATMs, restaurants, hotels, gas stations and easily navigate to them with the click of a button. Biz Finder also allows users to quickly look up and call the phone number for a business.
- Fuel Finder - Save money by finding the lowest gas prices nearby.
- Spot Marker - Easily find a car wherever it's parked such as in a large parking lot or on an unfamiliar downtown street.
- Pedestrian Mode - Use TeleNav GPS Navigator while walking to help guide through long walks or through crowded downtown streets.

A Bluetooth GPS receiver is required for non-GPS enabled wireless phones. Cingular is currently offering a free month trial of TeleNav GPS Navigator. Ongoing subscription to the service ranges from $5.99 per month for up to 10 trips or $9.99 a month for unlimited trips (Cingular data plan also required). The TeleNav GPS Navigator subscription includes free, automatic and ongoing map and Point of Interest (POI) content updates.