LG Electronics and Prada today unveiled the KE850 touch screen mobile phone. LG and Prada have worked closely together on every aspect of the KE850, from handset development to marketing combining the detail and quality of Prada design with the technological innovation of LG Electronics.

Photo: LG Prada Phone Photo 1

Prada's involvement extends beyond exterior aesthetics to the key elements of the user experience such as the advanced touch interface, ring tones, pre-loaded content, mobile phone accessories and the exclusive leather case, inspired by the classic Italian craftsmen tradition.

The Prada Phone by LG introduces the world's first advanced touch interface which eliminates the conventional keypad making the overall usage experience a highly tactile one. An extra wide LCD screen maximizes visual impact, allowing the user to benefit from several key features of the phone, including the 2.0-megapixel camera featuring Schneider-Kreuznach lens, video player and document viewer capacity.

Glowing icons on the face of the phone disappear when not in use to reveal a pure, un-adulterated black exterior. The phone is ultra thin (just 12 mm), hosting an array of additional multimedia functions including an MP3 player and a music multi-tasking function for messaging. It also boasts an external memory slot, allowing the user to increase memory capacity for images, music and film clips.

The LG Prada Phone will be available with prices starting from 600 Euros in mobile dealerships as well as selected Prada stores in the UK, France, Germany and Italy as of late February, 2007, followed by countries in Asia such as Hong Kong, Taiwan, and Singapore from late March, 2007. The Korean version of the phone is scheduled to launch in the second quarter of 2007.

LG Prada Phone Specifications:

- Capacitive Touch Screen
- Music Player (MP3, ACC, ACC+, WMA, RA)
- Music Multitasking (Messaging)
- Video Player (MPEG4, H.263, H.264)
- Macromedia Flash UI
- Document Viewer (ppt, doc, xls, pdf, txt)
- EDGE Tri-Band (900/1800/1900)
- 98.8 × 54 × 12 mm
- 2.0-Megapixel CMOS Camera / LED Flash
- External Memory Slot (MicroSD)
- Innerpack Battery 800 mAh
- Bluetooth 2.0, USB 2.0, USB Mass storage