The Sony Ericsson K810i Cyber-shot phone is a sleek, high-performance device boasting a 3.2-megapixel camera including auto focus and a Xenon flash. Innovative applications such as Photo Fix help to further improve the quality of pictures, even after they have been taken. Illuminated camera icons to the side of the main keypad, which light up when in camera mode, allow users to access camera menu options at the touch of a button.
While slim, the K810i is a feature rich device enabling consumers to take quality shots while on the move. The new illuminated camera icons allow users to select advanced camera settings (such as picture size and self timer) by simply clicking on one of the hardkeys; so no need to navigate into the full camera menu and risk missing a special shot.
No longer do poor light conditions and lack of contrast mean a poor quality picture. When in camera mode, the Xenon flash with red eye reduction helps with picture taking in low-light conditions. If a photo needs some improvement, then a new photo fix solution can optimize brightness and picture contrast at the touch of a button. Meanwhile, if consumers are shooting a moving object (perhaps at a sporting event), then Sony Ericsson's BestPic feature will let them take nine photos in quick succession and simply choose the best one.
Sharing pictures is easily done with the K810i Cyber-shot phone thanks to a host of connectivity options: Picture blogging allows users to upload their shots to their own blog site, while Bluetooth technology and USB 2.0 make it straightforward to share photos with friends or connect to a PC.
The K810i Cyber-shot phone is a UMTS 2100 (GSM 900/1800/1900) device available beginning Q2 2007 in Europe and Asia. The K810i will be available in two stylish colors: Noble Blue and Golden Ivory.
Complementing the K810i, the K550i Cyber-shot phone delivers the benefits of Cyber-shot technology in a compact (14 mm thin) form factor with easy to use features. Equipped with a 2.0-megapixel camera with auto focus plus an LED photo light and active lens cover, the K550i helps ensure that users are always ready to take and share the best possible images. Additionally Bluetooth technology and picture blogging makes it easy to share quality images with friends and family.
Even if users are new to camera phone photography or the Cyber-shot experience, the new Sony Ericsson K550i is designed to be an intuitive integration of a highly-specified digital camera with a mobile phone. Simply slide open the lens cover to activate the camera and the Cyber-shot menu appears in the phone's screen, which at 1.9-inches serves as a clear viewfinder.
Once an image has been captured, sharing it can be done in a number of ways, each one a simple process. Picture blogging makes it simple to send images to a blog site; support for Memory Stick Micro (M2) allows users to transfer images easily between compatible devices and Bluetooth 2.0 provides for simple sharing with other phones and Bluetooth-equipped devices. PictBridge makes it possible to print directly via USB (provided in-box) from the K550i to a compatible printer; cutting out the computer and the complexity.
Available in Jet Black or Pearl White, the K550i Cyber-shot phone is a Quad-Band EDGE device and will launch in North America from Q2 2007.
