Telecom Italia and Polymer Vision today announced an agreement which will develop and launch the world's first rollable display enabled mobile device to market in 2007.

The device uses the unique Polymer Vision rollable display technology which allows mobile devices to incorporate a display larger than the handset itself and offers a readability similar to printed paper. The product follows up on the rollable display technology based concept device Readius presented by Polymer Vision less than 18 months ago at the IFA Consumer Electronics Trade Fair in Berlin.

While smaller than a typical mobile phone, the new device features a display which extends up to 5-inches and may simply be stored away after use by folding it, thanks to the flexibility of the polymer based display material. The device features the largest display available in the industry for the same form factor, the 16 grey levels combined with a high contrast and high reflectivity display for paper like reading experience enables comfortable reading, even in bright sunlight. Future developments include color and moving image capable display.

With the extremely low power consumption of the display, the device delivers an exceptional 10 days of average usage time between battery charges.