Samsung Electronics showcased the high-class WEP 420 Bluetooth Headset, designed by Bang & Olufsen.

To offer simplistic design and usability, the WEP 420's buttons are hidden behind a sliding cover. The special sliding cover blocks static to increase the overall sound quality. To enhance its value, the WEP 420 comes packaged with a uniquely designed charger cradle that may be used as an interior decoration item.

In 2005, Samsung and Bang & Olufsen released the Serene, a mobile phone that received the spotlight from media with its design.

The Samsung WEP 420 is available in March and WEP 500 will be launched within 2nd quarter 2007 in Europe and Asia.