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Mobile Banking Interest is Limited |
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Mobile Banking Interest is Limited
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By Allen Tsai | Mon May 07, 2007 10:53 am |
Just eight percent of online consumers who own a cell phone are interested in using mobile browsing to check account balances, reported JupiterResearch.
In a new report, JupiterResearch advises that major US banks, which are working to expand mobile banking offerings, should experiment with services that leverage the mobile channel's characteristics to respond to the needs of three key consumers segments.According to the study, when developing mobile strategies, banks should consider the availability of mobile technologies (SMS, mobile browsing and client application) as well as the characteristics of mobile interactions. The study identified younger consumers as potential early adopters of the services. Other interested demographics include consumers who are already using mobile browsing as well as "under-banked" consumers who might even not be banking online.
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Thu Feb 09, 2012 12:06 pm | By
A proposed bill in Congress would strip the FCC's power to monitor spectrum auctioning, potentially opening up the airwaves to Verizon and AT&T and hobbling smaller carriers like Sprint.
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Thu Feb 09, 2012 11:10 am | By
Apple will hold a launch event for the iPad 3 in the first week of March, as the company updates its tablet to stay ahead of rivals.
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Thu Feb 09, 2012 11:02 am | By
Mobile devices increasingly diagnose and manage disease, putting them under the watchful eye of federal regulators, who could slow the pace of innovation.
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Thu Feb 09, 2012 10:46 am | By
German police will use Facebook to find missing people and track suspects, an idea causing controversy as part of the bigger privacy debate in Europe.
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Wed Feb 08, 2012 4:09 pm | By
Apple is facing increasing animosity over working conditions at its Chinese factories, as protestors gather to demonstrate against the iPhone maker's controversial labor issues.
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More Phones: New Phones |
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Editorials & Opinion
By Margaret Rock
The 54th Grammy Awards is just days away, and the show will harness mobile and social media technology as old media tries to keep pace with new trends among its viewing audience.
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