Sony Ericsson today announced the W910i, an HSDPA Walkman phone geared to let users choose music by selecting Shake control and flicking the phone to control games or skip and shuffle between tracks. Users can also opt for SensMe and discover music to match a mood and tempo. Adding a new dimension to mobile gaming, if players tire of using the dedicated gaming buttons, they can make a move on the W910i by steering from left to right.
Users can choose music to suit the mood with SensMe, a completely new way to browse music on the W910i. Search a collection and create playlists based on tempo and style rather than on artist or album. The unique visual shows each track as dots in a matrix, placed along a horizontal and vertical axis according to their attributes. This way users can circle a group of tracks that match their mood to create a playlist, or simply select individual tunes as they wish. An alternative to the W910i's more conventional music catalogue, SensMe is the perfect way to create a soundtrack.
The new media browser on the W910i places all the media in one central area, making it easy to access music, video or podcasts from one single icon on the phone menu. The new Media Manager PC program organizes music, photos and podcasts on the PC and transfer them via USB to the phone. Users can for example search and select music on their computer or audio CDs and convert the tracks to mobile-compatible formats before the transfer takes place, saving time as well as resources.
The Sony Ericsson W910i will be available in either Hearty Red or Noble Black from Q4 2007.
