AT&T today announced Smart Limits for Wireless, a new Web-based service that allows parents to set usage limits on a child's talk time, text messages, instant messages (IMs) and downloads, manage how and when a child can communicate, restrict access to mobile Web sites and allocate minutes among users of shared wireless plans.

AT&T Smart Limits for Wireless helps parents protect children from inappropriate calls, texts and Internet content by allowing parents to block numbers they deem inappropriate and filter access to content inappropriate for children on their child's phone. Parents also have the flexibility to go online and change the limits at any time. With AT&T Smart Limits for Wireless online service, customers can:

- Limit the number of minutes that their children can use a wireless phone
- Set limits on text and instant messages
- Establish a dollar amount for download purchases, such as ringtones and games
- Control the time of day and days of the week that the phone can be used
- Block calls and text messages to/from numbers they don't approve
- Filter access to Internet content that is inappropriate for children
- Calls and text messages to and from numbers designated as "Allowed Numbers" and calls to 9-1-1 are permitted regardless of restrictions to allow families to keep in touch

By collaborating with children to set sensible limits for using a wireless phone, parents can help their child learn how to manage calling and messaging habits and work within a budget. When children near the established usage limit for any of their wireless capabilities (minutes, text/IM or downloads), they receive a warning notice. Once a limit is reached, the service will be restricted.

AT&T Smart Limits for Wireless is available for $4.99 a month for each line for AT&T wireless consumers who subscribe to a new or existing postpaid rate plan. No special handset is required. To learn more about AT&T Smart Limits for Wireless, visit www.att.com/smartlimitsforwireless .