By Allen Tsai | Tue Sep 11, 2007 3:13 pm |
Spending on mobile search and display advertising will skyrocket in the coming years in the U.S., making cell phones a viable vehicle for this type of online marketing, according to research firm The Kelsey Group. Forecasting revenues to grow from $33.2 million in 2007 to $1.4 billion in 2012, the growth represents a compound annual growth rate (CAGR) of 112 percent.
"Advertisers in the U.S. are the most aggressive in terms of messaging to potential U.S. consumers," said Matt Booth, senior vice president and program director, Interactive Local Media, The Kelsey Group. "Given the relatively high spend levels, we believe advertisers will continue to look into innovative solutions, including mobile, that demonstrate a clear ROI on ad spend."The Kelsey Group's mobile search advertising forecast, which is available to the firm's continuous advisory services clients, comprises three distinct revenue and usage segments: - Ad-Sponsored Directory Assistance (Free DA) - Consumers dial a phone for free directory assistance and other local information (examples: 1-800-GOOG411, Jingle Networks)
- Mobile Internet Ads - Consumers use SMS, WAP, etc., to search or browse the Internet for information (examples: Google Maps, Apple iPhone)
- Multi-Modal Applications - Carriers and/or consumers opt to put voice-in and data-out products directly on the mobile device (examples: Tellme, V-Enable)
|
|
Thu Feb 09, 2012 3:20 pm | By
U.S. regulators are close to approving Google's $12.5 billion purchase of Motorola, putting the Android maker one step closer to forming a partnership that may change alliances in the industry.
|
|
|
|
Thu Feb 09, 2012 2:54 pm | By
Apple co-founder Steve Jobs was unfit for George H.W. Bush's council in 1991, according to an FBI investigation, highlighting his drug use and decision to not support his daughter.
|
|
|
|
Thu Feb 09, 2012 1:55 pm | By
Google is changing its privacy policy amid mounting challenges from U.S. watchdogs and lawmakers, underscoring the fight to protect personal data online.
|
|
|
|
Thu Feb 09, 2012 1:29 pm | By
Google is prepping a cloud-based service, called "Drive," to compete in the fast growing business of virtual storage.
|
|
|
|
Thu Feb 09, 2012 12:56 pm | By
Google aims to take a percentage of every iPhone sold after completing its Motorola acquisition, raising questions over whether current patent fair use standards support fair business practices.
|
|
|
|
] |
CellReception.com |
CellRisk.com |
Appedia.com |
Tabletedia.com
[ 
] |
iTVedia.com