T-Mobile today announces the upcoming availability of the T-Mobile Shadow - the first phone in a franchise of simple phones designed to reduce the complexity associated with many feature-rich devices.

T-Mobile Shadow More Photos View Specs

"We're calling the new line of devices 'Shadow' because they're designed to help people stay effortlessly connected with those who are closest to them - the people you would choose to have with you all the time if possible - the people you love checking in with during a hectic day or to share special news," said Robert Dotson, president and CEO, T-Mobile USA. "Shadow finally makes staying connected to people simple, fun and easy - and all without the hassle of using a complicated device. This is not a productivity tool. This phone is designed for people who have lives beyond work."

The T-Mobile Shadow helps people connect through the phone's innovative design and simple user interface. T-Mobile teamed with HTC, the designer and manufacturer, to integrate the phone's form and function. This effort resulted in a communications experience that strips out the complexity of traditional multi-function phones - so people don't have to wrestle with technology - and makes it more intuitive for customers to explore and try new ways to communicate.

Highlighting the phone's distinct features and its complete ease of use, the T-Mobile Shadow offers:

- An enhanced myFaves functionality that allows more flexibility to communicate and connect. Customers can now call, send an email, text or instant message, and share a picture, video or voice note, with a push of the button right from the myFaves home screen.

- An enhanced user-interface integrated with the Microsoft Windows Mobile 6 platform.

- A sleek, slider design, and a spin navigation wheel to scroll through the user interface, myFaves icons, and other core phone features.

- High-quality, 2.0-megapixel digital camera with video capture to record and share special moments. Plus, a multimedia player to listen to and share favorite music and video.

- Lights and sounds that differentiate one function from another, whether receiving an email, picture message or calendar appointment notification.

- Wi-Fi and EDGE-enabled high-speed Internet access to power Web surfing so that connecting to favorite social networking sites are quick and easy.

- A reminder feature, so customers need never forget another friend's or family member's birthday or anniversary with the ability to set reminders for these important days in the lives of their 'fave five.'

- T-Mobile Address Book that lets customers import contact information from Yahoo!, Gmail, Microsoft Outlook and other email services onto their phone using my.t-mobile.com, and automatically back up their phone's address book online.

The T-Mobile Shadow will be available in two tones - copper and sage. It will be available to T-Mobile customers beginning Oct. 31 at retail stores and online.

- T-Mobile Shadow Specs