Sony Ericsson announced the launch of two new mobile phones, the R300 Radio and R306 Radio, both designed to deliver a radio-listening experience to emerging markets such as India.

Sony Ericsson R300i More Photos View Specs

Sony Ericsson R306i More Photos View Specs

"The R300 Radio and R306 Radio allow you to tune-in to your favourite music shows or sports reports, across both AM and FM broadcasts," said Howard Lewis, Vice President and Head of Entry Level Products at Sony Ericsson. "They certainly look and sound the part, offering a radio-inspired design and feature set on a choice of either a candy bar or clamshell phone."

Both of these new phones are designed to have a clear radio look-and-feel. Sit either phone on its side and let the radio blast out through the dedicated loudspeaker in stereo in the case of the R306 Radio.

Preset buttons on the front of both the R300 Radio and R306 Radio let users switch easily between their favorite stations. It takes just one click to boost the volume when they want to share music on the radio or the live action from the sports ground.

Set it as an alarm clock or record the final moments of a team's winning match and play back the commentary. Users can even record a clip of a song and use it as their ringtone.

TrackID is now a familiar feature on many of Sony Ericsson's high tier phones. It now comes as standard on both the R300 Radio and R306 Radio. Record a clip of a song from an external source, such as a sound system in a coffee shop or bar, and find out within seconds who sang it, the name of the track and which album it is from.

With the R300 Radio users can listen-in via the stereo headphones provided or play it loud through the high-performance speaker integrated into the phone. Switch on 3D sound enhancement or volume boost with the dedicated Audio Enhancer key on the phone.

The R306 Radio opens up into a clamshell with two integrated stereo speakers that face the listener. Again featuring the Audio Enhancer key, users can activate volume boost when listening to the radio through the speakers or 3D sound enhancement when they have the stereo headset plugged in, ensuring a first-class radio listening experience even when it is noisy. See which station is tuned-in to on the phone's external display.

Both phones feature Bluetooth technology, allowing consumers to handle phone calls handsfree with optional accessories. The R300 Radio offers a built-in VGA camera and the R306 Radio boasts a step-up to a 1.3-megapixel camera on-board.

- Sony Ericsson R300i Specs
- Sony Ericsson R306i Specs