Nokia today announced the opening of its UK Flagship Store on London's Regent Street. Designed to offer of an upscale, high-energy environment, Nokia Regent Street promises the ultimate shopping experience for Nokia's wide portfolio of mobile devices.

Simon Ainslie, Managing Director Nokia UK commented, "In championing our brand, Nokia Regent Street will be dynamic, original and beautifully designed. The store will provide world-class customer service and deliver a unique experience enhancing our customer's lifestyles."

"The Nokia Flagship Store pioneers new technologies and techniques, setting a new standard in the retail world as a whole. At Nokia Regent Street, everyone will be able to test the latest Nokia mobile phones and multimedia computers, and learn about Nokia's range of services and technologies in a comfortable, cutting-edge environment."

To promote the launch of Nokia Regent Street, Nokia has created Meet London, an exhibition that brings together the creative talent of four high profile Londoners representing film, music, sport and art to produce a series of one-off, intimate portraits that capture London in 2008. The portraits from Jaime Winstone, Dizzee Rascal, Darren Bent and Rankin will be displayed in store from 7 February 2008. They will also be available to view on Nokia's Meet London online gallery - www.meet-your-city.com .

The entrance to the two story experience is marked with the vivid "Nokia blue." Flooring and ceiling uses Finnish inspired Silvered Birch while the interior is distinguished by the use of perimeter LCD screens and translucent walls, back-lit by mood-evoking LEDs.

Inside the store, three intuitive zones simplifys the purchasing process. The 'Product Zone,' featuring Nokia's live product portfolio where the newest devices form the focus for in-store marketing and the 'Solutions Zone' is designed to showcase the experience encompassing music, navigation, video, imaging, Internet, gaming and mobile office capabilities.

Once consumers have seen the latest Nokia products available, the 'Support Zone' provides a quieter space, allowing customers to set up their new device, look at service provider options and try out any new mobile enhancements.

The Regent Street location will also house Nokia's luxury line, Vertu, in a uniquely styled lounge. To compliment the handcrafted luxury range, the Vertu lounge interior uses low-iron, back painted glass, Carrera marble and high polished stainless steel.

Each Nokia device will be connected to the Internet and paired with supporting products such as stereo speakers, headsets, LCD screens, photo printers and laptops to demonstrate the mobile lifestyle.

Nokia Regent Street is the eighth store to be launched as part of the Nokia Flagship Store strategy, which aims at covering major locations globally, including:

- Moscow - Tverskaya Street - launched on December 9th 2005
- Chicago - North Michigan Avenue - launched on June 24th 2006
- Hong Kong - Causeway Bay - launched on July 17th 2006
- Helsinki - Aleksanterinkatu - launched on August 19th 2006
- New York - Fifth Avenue - launched on September 9th 2006
- Mexico City - Polanco District - launched on December 14th 2006
- Shanghai - Nanjing Road East - launched on 29th October 2007
- London - Regent Street - to open on 8th February 2008
- London - Heathrow Terminal 5 - to open in March 2008