Levi's today unveiled The Original, a classic monoblock cell phone. The front and back panels and keypad are made of high-quality steel, while the top is manufactured from soft plastic to be pleasant against the speaker's ear.

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A diagonal pattern on the front and back ensures The Original doesn't slip out from hands, while 12 miniature steel bolts along the perimeter are reminiscent of rivets on jean pockets. On the bottom, a twisted in-steel bolt is the binding for the chain (included in the package).

All the steel doesn't influence its weight, measuring just 96 x 55 x 11 mm and weighing only 98 g. A high-quality 262K-color TFT display measures 1.76-inches with a resolution of 220 x 176 px.

Levi's The Original is also equipped with a 2.0-megapixel camera with multi-shoot and autotimer, capable of snapping photos up to 1600 x 1200 px in size. The Original shoots video in two formats: MPEG4 and 3GP (H.263).

With a 780 mAh Li-Ion battery, consumers have enough for 3.5 hours of talk time or 200 hours of standby. The 60 MB embedded memory is easily enlarged with memory cards (microSD slot is under the back panel). A USB connection with PC makes data storage and exchange easy and comfortable. Other features include an embedded MP3 player and FM receiver with radio broadcast record functionality.

Able to store up to 300 contacts, the phonebook gives each subscriber his own melody and picture. The preinstalled "image editor" lets users create change pictures from simple photos and send them to friends by MMS or EMS.

Internet is available over WAP 2.0 or GPRS Class 8 (may also be used as GPRS-modem). The Original also has Bluetooth 1.2 with A2DP connection (necessary for dictaphone), currency-converter, stop-watch and calculator.

Levi's The Original will be available in the black color at a recommended retail price of $520 USD.