Mon Mar 31, 2008 2:08 pm
Sony Pictures Television today announced a deal with AT&T and MediaFLO to launch the first domestic network for mobile phones that will feature contemporary films.
The channel, to be known as PIX, will be stocked with such titles as "Ghostbusters," "Philadelphia" and "Stand by Me." Viewers will be able to watch their favorite comedies, classics, action films and family favorites from the studio's library. Subscribers of AT&T Mobile TV, launching in May, will be able to access PIX on their AT&T mobile phones.
"PIX will give viewers their own personal movie theater wherever they take their mobile phones," said Eric Berger, vice president, mobile entertainment, Sony Pictures Television. "With an incredible library of quality Hollywood hits, it's a mobile destination channel for convenient, enjoyable entertainment, and the latest offering in SPT's distinctive portfolio of mobile games and video."
Offering films from Columbia Pictures, Tri-Star, ScreenGems and Sony Pictures Classics, the service will include a versatile catalog of movies across all genres. The films will also be accompanied by added value material. Titles will be available for up to one month, with films added weekly. Some of the first titles to be offered include: Bugsy, Ghostbusters, Memento, Philadelphia, Karate Kid, Layer Cake, A League of their Own, Kung Fu Hustle, Resident Evil, In The Line of Fire, Groundhog Day, Stand By Me, Fisher King, and Roxanne.
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