By Allen Tsai | Thu Apr 24, 2008 6:20 am |
Google today introduced brand-image ads for mobile phones, in a bid to extend beyond the computer-based Web market into the emerging market for advertising on phones. The company said it designed mobile images to look like standard graphical display ads for desktop computer webpages, but made them smaller to fit on mobile phone screens.
Mobile image ads are targeted according to the keywords users type into phones to search for information. The ads are priced on a cost-per-click basis, and must link to webpages optimized to work on mobile phones. Google and other Internet companies are increasingly interested in targeting mobile users because they believe the mobile market represents a new opportunity for earning advertising revenue."For advertisers, mobile image ads serve as a branding tool and have shown to have good click-through rates," Alexandra Kenin, a product marketing manager. Mobile image ads are available in 13 national markets: Australia, China, France, Germany, India, Ireland, Italy, Japan, Netherlands, Russia, Spain, the UK, and the U.S.
|
|
Thu Feb 09, 2012 3:20 pm | By
U.S. regulators are close to approving Google's $12.5 billion purchase of Motorola, putting the Android maker one step closer to forming a partnership that may change alliances in the industry.
|
|
|
|
Thu Feb 09, 2012 1:55 pm | By
Google is changing its privacy policy amid mounting challenges from U.S. watchdogs and lawmakers, underscoring the fight to protect personal data online.
|
|
|
|
Thu Feb 09, 2012 1:29 pm | By
Google is prepping a cloud-based service, called "Drive," to compete in the fast growing business of virtual storage.
|
|
|
|
Thu Feb 09, 2012 12:56 pm | By
Google aims to take a percentage of every iPhone sold after completing its Motorola acquisition, raising questions over whether current patent fair use standards support fair business practices.
|
|
|
|
Thu Feb 09, 2012 12:30 pm | By
Mobile payments are far from secure, as a Google Wallet security breach illustrates even major mobile companies struggle to protect privacy.
|
|
|
|
] |
CellReception.com |
CellRisk.com |
Appedia.com |
Tabletedia.com
[ 
] |
iTVedia.com