Digital entertainment provider CinemaNow said today that U.S. consumers would be able to use cell phones to view movie trailers and order full-length movies to watch on their home television or computer.

"As Internet-enabled phones rise in popularity, companies need to keep pace with innovation, offering solutions which leverage that feature," said David Cook, president and COO of CinemaNow. "This partnership with uVuMobile has helped CinemaNow pioneer another first-to-market digital distribution method that we expect will make a tremendous difference in the industry by giving customers access to movies anytime, anywhere."

The service downloads movies to web-connected consumer electronics such as home computers. Having a movie ready to watch by the time a user gets home could also help save time as full movies can take an hour or more to download over the Internet.

The technology for the new CinemaNow service is from uVuMobile, which specializes in mobile video. uVuMobile allows users to publish content to mobile users on any carrier network and to multiple types of compatible devices.

"CinemaNow has always been at the leading edge of entertainment distribution, and we are confident our partnership will offer consumers a valuable new way to interact with their digital entertainment," said Scott Hughes, chief technology officer of uVuMobile. "uVuMobile excels in the portable video experience with our integrated mobile solutions. Combining our solutions with premium rental video content from CinemaNow creates an optimal 'on-the-go' service for consumers who are demanding a more flexible way to acquire and manage their digital entertainment. This is another strong example of how uVuMobile is helping set the pace for continued innovation and mobile device optimization."

CinemaNow already competes with services such as Apple's iTunes, charging $14.99 for online movie purchases and $1.99 for rentals.