By Allen Tsai | Wed Sep 24, 2008 7:11 am |
Sony Ericsson will launch a mobile phone service with unlimited music downloads within weeks, the company said today, as it competes with Nokia in expanding business beyond the sale of handsets.
Sony Ericsson's PlayNow Plus will be available solely through telecoms operators. Subscribers will be able to access to millions of songs and keep up to 300 songs after their 6-18 month contracts end.PlayNow Plus draws from Sony Ericsson's collaboration with Omnifone and licensing terms with music labels including EMI, Sony BMG, Universal Music Group, and Warner Music. "Expanding our PlayNow service portfolio by adding PlayNow Plus and by launching PlayNow arena in Belgium, the Netherlands, Switzerland, Austria and the UK during the fourth quarter, are key elements of the Sony Ericsson service strategy," said Rikko Sakaguchi, Senior Vice President at Sony Ericsson. "These steps and the addition of Universal's catalogue to the music offering in both services gives us every possibility to provide customers and consumers with what we feel is important and requested - an unparalleled user experience on Sony Ericsson devices." PlayNow Plus will launch with operator Telenor in Sweden in the fourth quarter of this year, with further roll-outs around the world beginning in early 2009. A special edition of the Sony Ericsson W902 Walkman phone will be the first product released with an integrated PlayNow Plus service.
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Thu Feb 02, 2012 11:38 am | By
Sony's new CEO Kaz Hirai presented comprehensive plans to reverse the company's flagging fortunes, as it faces an uphill battle to regain traction in the market.
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Wed Feb 01, 2012 1:41 pm | By
Sony has appointed a new CEO, as the struggling electronics company focuses its energy on mobile technology for a much-needed turnaround.
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Tue Jan 31, 2012 10:15 am | By
Sony is a step closer to a renewed push into the mobile market, after the European Union approved its joint venture buyout of Ericsson.
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Mon Jan 02, 2012 2:29 pm | By
Sales of Sony's PlayStation Vita have dropped off significantly since its launch in Japan, a sign the company may have to make some changes to assure the console's success.
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Mon Nov 28, 2011 3:48 pm | By
The PlayStation Vita will be able to play all PlayStation 3 games remotely, as Sony looks to more tightly integrate its gaming consoles to stay competitive.
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