By Allen Tsai | Thu Sep 25, 2008 6:50 am |
Sony Ericsson has announced plans to explore using environmentally sound components in its cell phones.
Cell phones are not biodegradable, containing small amounts of potentially harmful substances in batteries which, if not disposed of properly, could damage the environment.The GreenHeart concept will research green technologies, using bio-plastic housings, recycled plastic keypads, zero charger with 3.5mW standby power, HTML based e-manuals, a game style educational application 'Ecomate' and environmentally conscious packaging. In August, Samsung released its E200 Eco, a phone whose entire case is made from bioplastic. NEC introduced a bioplastic phone in Japan in 2006, and has been using plant-derived materials since 2004. "The global take back scheme and the GreenHeart project bring us closer to our vision of being a leader in sustainability in the mobile phone industry," said Mats Pellback-Scharp, Head of Corporate Sustainability for Sony Ericsson. Sony Ericsson has also setup collection points to recycle used cell phones in an environmentally sound way. There are currently more than 500 collection points in India, Taiwan, China, Thailand, Singapore, USA and Mexico. By 2009, it plans to rollout the program in all the countries in which it operates.
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Thu Feb 02, 2012 11:38 am | By
Sony's new CEO Kaz Hirai presented comprehensive plans to reverse the company's flagging fortunes, as it faces an uphill battle to regain traction in the market.
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Wed Feb 01, 2012 1:41 pm | By
Sony has appointed a new CEO, as the struggling electronics company focuses its energy on mobile technology for a much-needed turnaround.
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Tue Jan 31, 2012 10:15 am | By
Sony is a step closer to a renewed push into the mobile market, after the European Union approved its joint venture buyout of Ericsson.
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Mon Jan 02, 2012 2:29 pm | By
Sales of Sony's PlayStation Vita have dropped off significantly since its launch in Japan, a sign the company may have to make some changes to assure the console's success.
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Mon Nov 28, 2011 3:48 pm | By
The PlayStation Vita will be able to play all PlayStation 3 games remotely, as Sony looks to more tightly integrate its gaming consoles to stay competitive.
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