The Krave has a clear cover that flips open to reveal a touch-screen virtual keypad. Users can access popular features such as mobile television and navigation by pressing their fingers on the cover, even when the phone is closed.
Texting and emailing is simplified with a virtual landscape QWERTY keypad with haptic feedback.
A dedicated camera key offers quick access to a touch-controlled 2.0-megapixel camera. The accelerometer detects the movement when the Krave is rotated, changing the display.
Motorola has been losing ground in the cell phone market. It has failed to come up with a hit phone to replace its once-lauded RAZR.
The popularity of iPhone has led rivals such as Motorola and Verizon Wireless to come up with touch-screen alternatives. For several years Motorola has sold a touch-screen phone called the Ming that has been popular in China, but it has focused on phones with physical keypads in the United States, where it is the market leader.
The Motorola Krave ZN4 is available for $149.99 after a $50 mail-in rebate and a new two-year customer agreement.
