Nokia today introduced a range of affordable phones for people in emerging markets. Nokia plans to offer services focused on email, agriculture and education in emerging markets. Seven new phones offer a range features, styles and price points.
Estimated retail prices of the new devices range from $30 to $120, with several models expected to begin shipping in 2008. Nokia's suite of Internet services for emerging markets will be available beginning in 2009.
Nokia 7100 Supernova
The Nokia 7100 Supernova is the newest addition to the popular Supernova collection. Designed for style and entertainment, the colorful device is highlighted by its large, high-resolution color screen, FM radio and a 1.3-megapixel camera and support for Share on Ovi, Nokia's online photo sharing service, and other photo sharing sites.
The Nokia 7100 Supernova includes support for Mail on Ovi and a browser for surfing the Internet. It is expected to begin shipping in the fourth quarter of 2008 with an estimated retail price of $100.
With dedicated music keys, a digital music player, FM radio and a standard 3.5 mm connector for headphones, the Nokia 5130 XpressMusic is its most affordable music phone to date. Equipped with an integrated 2.0-megapixel camera, the 5130 XpressMusic supports image sharing through Share on Ovi and Mail on Ovi email service. The Nokia 5130 XpressMusic is expected to begin shipping in the first quarter of 2009 with an estimated retail price of $120.
Nokia 2320 Classic, Nokia 2323 Classic and Nokia 2330 Classic
Premium looks and practicality are the traits of the Nokia 2320 Classic, 2323 Classic and 2330 Classic. These affordable devices support Mail on Ovi and Nokia Life Tools. The Nokia 2323 Classic offers an FM radio with recording and an Internet browser. The Nokia 2330 Classic is equipped with an integrated camera. The Nokia 2320 Classic and the Nokia 2323 classic are expected to begin shipping during the second quarter of 2009 with an estimated retail price of $55. The Nokia 2330 Classic is expected to begin shipping during the second quarter of 2009 with an estimated retail price of $65.
The Nokia 1202 and 1661 offer value and quality. At only $35, the Nokia 1202 is its lowest cost mobile device to date. Developed specifically for people in rural areas, the 1202 includes standard features like a flashlight, extended battery life, loud ringtones and a phone book for up to five users.
The Nokia 1661 is its lowest cost color phone including an FM radio and a large color screen. The 1661 also supports flashlight, loud ringtones and multiple phonebooks.
The Nokia 1202 is expected to begin shipping in the fourth quarter of 2008. The Nokia 1661 is expected to begin shipping in the first quarter of 2009 with an estimated retail price of $40.
"We are expanding that vision by introducing a number of devices and services that aim to bring the power of the Internet to these markets," said Robert Andersson, Executive Vice President of Nokia. "By introducing products and services that are affordable, relevant and easy-to-use, we believe Nokia can fuel the growth of the Internet in emerging markets through mobility."
Mail on Ovi creates email accounts directly on the mobile phone without having to use a personal computer. A trial of Mail on Ovi will launch in a few select markets by the end of November 2008. The global rollout of Mail on Ovi will be available on all currently shipping Nokia Series 40 devices by the end of 2008.
Nokia Life Tools is a range of agriculture information and education services designed for rural communities in emerging markets. Nokia Life Tools provides farmers and students with timely and relevant information. SMS is used to deliver the critical information to ensure that this service works wherever a mobile phone does. Nokia plans to launch the service in the first half of 2009 with the Nokia 2323 Classic and the Nokia 2330 Classic as the lead devices in India, and expand it across select countries in Asia and Africa later in 2009.
