By Allen Tsai | Wed Apr 01, 2009 12:33 am |
Ticketmaster Entertainment and Tickets.com plan to launch services to let customers buy tickets from their mobile phones, in an attempt to extend Internet commerce to handheld devices.
Starting this month, BlackBerry users in the U.S. and Canada will be able to search Ticketmaster's inventory and buy tickets from their mobile devices.Tickets.com will let baseball fans purchase and receive tickets via handsets from 13 Major League Baseball teams starting April 10. The push for mobile ticketing comes as customers transition to smartphones, whose faster connections and larger displays come closer to the feel of ordering from a computer. While the mobile industry has long awaited the time when handhelds would be used for buying, most purchases have so far been for items consumed on the phone itself, like ringtones, wallpaper and music. Mobile ticketing will offer an early glimpse to see how users take to the new platform. Previous mobile-ticketing efforts have required users to connect to an operator to complete the purchase and then return to their computer to print out a receipt. That was mostly due to the technical limits of barcode scanners, which have trouble reading off a brightly lit screen. Tickets.com last year started delivering barcodes to mobile phones, letting holders scan their phones at special turnstiles to enter a venue, and will now let customers complete the entire purchase over the phone. The partnership is part of RIM's investment to spread its devices from the business user to the mass market. Ticketmaster and BlackBerry maker Research In Motion, which announced their deal in September, have been working together to design the software platform.
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