A court battle is heating up over advertising claims by Verizon that it is "America's Most Reliable 3G Network," which rival AT&T calls "misleading."
In papers filed in a Manhattan federal court, Verizon today sued AT&T -- seeking a judgment that its advertising claims are "truthful, accurate and substantiated."
Verizon struck back at AT&T for filing a challenge to its advertising on July 1. The carrier claims to have "America's Most Reliable 3G Network," "America's Best 3G Network" and "America's Most Reliable Wireless Network."
But AT&T said Verizon's claims are false and unproven.
Verizon said AT&T's challenge "invented a new formula for calculating 'reliability' and and claims that by applying this newly concocted formula its 3G wireless network has superior 'reliability.'"
It said speed and reliability are two distinct matters.
But AT&T said that date network speed was an essential factor for consumers.
Verizon's claim that speed is not a relevant factor to a reliable 3G network is preposterous," said Mark Siegel, a spokesman for AT&T. "Data network speed is an essential factor to consumers when it comes to data transmission on their wireless devices. The 3G reliability claims made in ads by Verizon Wireless are false and misleading."
