Microsoft said that smartphones running its new Windows Mobile 6.5 software will hit store shelves on October 6, bringing its operating system more in line with rivals such as Apple's iPhone and Research in Motion's BlackBerry.
"Our new class of phones sets us up for the future," said Stephanie Ferguson, General Manager of Microsoft's Windows Mobile unit. "Our research with customers shows when we put Windows phones out there they are highly interested."
The Redmond, Wash.-based company said that the new phones will feature an updated look, redesigned Internet Explorer Mobile browser, added access to Facebook and Twitter and a "wide variety" of other applications.
The software will also be easier use on touch screen devices and include a free service called "My Phone" that synchronizes contacts, text messages, photos and data on the Web, so users can edit or transfer files more easily.
In North America, Hewlett-Packard, HTC, LG and Samsung have all agreed to release Windows Mobile 6.5 smartphones. AT&T, Sprint and Verizon will carry the new handsets.
AT&T will even offer its customers with Windows Mobile 6.5 devices and certain data plans free access to Wi-Fi hotspots, a perk it currently gives iPhone and BlackBerry owners.
"I don't think it catches them up to what is setting the bar today," said Jeff Bradley, AT&T's senior vice president. "I think they've got a definite plan to introduce an even more consumer-friendly and competitive interface and set of services."
The struggling software giant's market share dropped 2.7 percent to 9.3 percent earlier this year, amid rising smartphones sales lead by rivals Apple and Research in Motion.
