By Allen Tsai | Fri Oct 09, 2009 5:25 am |
T-Mobile is teaming up with guitar maker Fender to launch a wood-grain finished edition of its MyTouch 3G smartphone, complete with 3.5mm audio jack and exclusive audio and video from "iconic" musicians.
It also comes with "Sherpa," a new application that learns and recommends favorite food, stores, and attractions based a user's preferences. Additional features include 3.2-megapixel camera, music player and access to social networking sites such as Facebook. While this is the first time a guitar maker has helped design a phone, luxury brands have teamed up with handset makers in the past. High-fashion retailers Christian Dior, Dolce & Gabbana, Giorgio Armani, Prada, and even Danish audio maker Bang and Olufsen, Swiss watch maker Tag Heuer and Italian sports car maker Ferrari, have all launched devices to add new revenue streams. Last month, Sony Ericsson announced a tattoo-inspired phone with vintage clothing brand Ed Hardy, while Samsung developed a handset embedded with 126 precision-cut crystals with Swarovski. T-Mobile did not disclose the price of the MyTouch 3G Fender Edition but said that it will be launched later this year.
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Tue Jan 31, 2012 11:52 am | By
T-Mobile is placing a limit on consumers' use of domestic data, as the carrier looks to cut costs to stay competitive.
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Tue Jan 24, 2012 11:21 am | By
AT&T will transfer $1 billion in spectrum to T-Mobile, bolstering its would-be partner after the failed merger attempt.
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Fri Jan 20, 2012 11:05 am | By
T-Mobile is offering a special promotion on data, as the carrier attempts to keep up with its rivals.
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Wed Jan 18, 2012 11:50 am | By
T-Mobile and Wal-Mart are offering a plan that includes unlimited data, underscoring T-Mobile's return to value plans for budget-conscious subscribers as it strives to stay competitive.
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Thu Jan 12, 2012 12:20 pm | By
Apple's upcoming iPhone 5 will support T-Mobile's network, giving the struggling fourth-place carrier an opportunity to gain ground on its competitors.
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