By Allen Tsai | Thu Dec 03, 2009 2:57 am |
AT&T and Verizon have agreed to drop lawsuits accusing each other of misleading viewers with TV ads, but Verizon said it was continuing to advertise with maps that had started the fight.
AT&T agreed to dismiss a suit that sought to force Verizon to pull "misleading" coverage maps from its commercials, while Verizon agreed to drop a case that sought a declaration that AT&T's claims of "more bars in more places" was inaccurate.Early last month, AT&T filed a lawsuit in federal court in Atlanta, claiming that Verizon's "There's a Map for That" ads were misleading and amounted to deceptive trade practices. The commercials showed maps, highlighted in red, depicting where Verizon's 3G data coverage was available -- clearly wider than AT&T's coverage in blue. AT&T fired back saying that those coverage maps mislead viewers because it wasn't obvious that it had regular voice coverage and slower data service in many areas where it didn't offer 3G. In response, AT&T launched its own ad campaign with actor Luke Wilson claiming that it had "the nation's fastest 3G network." Verizon's filed its lawsuit back in July, just after AT&T complained to the National Advertising Division of the Council for Better Business Bureaus about Verizon's ads claiming that it has "America's most reliable wireless network." Both companies declined to comment, but Verizon said it will continue its "There's a Map for that" ad campaign with the same language and the same maps as before.
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